#Japan #Tokyo #iukah #medical attire #healthcare fashion

The Birth of a New Era in Medical Attire

Introducing iukah, a groundbreaking brand that is redefining medical clothing for healthcare professionals. Launched by BOZ Inc., headquartered in Minato-ku, Tokyo, the brand aims to provide modern medical workers with a new way to express their individuality while maintaining professionalism. Starting from September 28, 2025, the official online store will offer its first collection, which showcases the innovative two-tone scrubs designed to boost confidence and pride in healthcare environments.

Why iukah?

For many years, medical attires like lab coats have been dominated by the need for cleanliness and uniformity, often sacrificing personal expression. The traditional white coat has come to symbolize not only professionalism but also a lack of individuality. In light of this issue, iukah introduces a fresh choice that emphasizes both functionality and personal flair. This brand aspires to enhance the quality of life (QOL) for medical professionals, allowing them to stand out while providing essential care.

iukah's Unique Offerings

Function and Individuality Coexisting
With iukah, the brand's inaugural product line includes unisex lab coats that elegantly marry form and function. Each scrubs set is designed with a meticulous approach focusing on four main attributes: fabric, silhouette, color, and details.

1. Fabric: The scrubs utilize stretchable materials, ensuring comfort even during long shifts. The unique blend maintains an appealing silhouette, showcasing both beauty and function.

2. Silhouette: Unlike traditional lab coats that often hinder movement, iukah's design eliminates unnecessary seams that may restrict activity. Each coat exhibits a tailored fit that allows for ease of movement while still reflecting a sharp professional appearance.

3. Color: Breaking the monotony of pure white, the two-tone design incorporating a subtle beige adds an elegant contrast. This unique color combination not only enhances visibility but also personalizes the lab coat, making it stand out in a professional setting.

4. Details: The coats feature specialized materials resistant to stains from ink and other marks, keeping the attire pristine throughout the workday. Additionally, unique microfiber fibers ensure any dirt on pockets is easily wiped away with everyday usage—serving both practicality and style.

The Collection

The DUAL TONE JACKET and DUAL TONE COAT are available in sizes S, M, L, and XL, each sporting the same innovative IVL color scheme, priced at 5,000 and 5,000 respectively. These prices reflect the top-quality materials and unique designs that iukah prides itself on.

Special Launch Event

To commemorate the brand launch, iukah will host its first-ever POP UP STORE from September 26-28, 2025, in Jingumae, Shibuya. This venue will mimic a medical workspace to provide potential customers with an immersive experience of how iukah products can enhance their daily lives. Visitors will have the chance to see and feel the items in this specially created environment.

• - Event Details:

- Name: iukah POP UP STORE
- Dates: September 26-28, 2025
- Hours:
- September 26: 12:00 PM - 8:00 PM
- September 27: 11:00 AM - 7:00 PM
- September 28: 11:00 AM - 6:00 PM
- Location: 3-7-12 Jingumae, Shibuya City, Tokyo
- Phone: 03-6812-9408

About the Founder

Kenta Shimizu, the founder and CEO of BOZ Inc., is a licensed orthopaedic surgeon with experience working in numerous hospitals across Nagoya and Fukuoka. He has also served as a team doctor for the Japanese handball national team. In 2025, he launched BOZ and is passionate about enhancing the QOL of healthcare providers through innovative attire.

Company Overview

• - Company Name: BOZ Inc.
• - Founded: May 2025
• - Address: 1-9-11-404, Higashi Azabu, Minato-ku, Tokyo
• - Business Focus: Planning, manufacturing, and selling men's apparel products, lifestyle goods, cosmetics, and D2C operations through the online store.

With iukah, the future of medical attire is not just about looking good—it's about feeling confident while delivering care.