New Gen Launches AI-Driven Storefronts with Secure Payments for Enhanced Commerce Experiences

New Generation Unveils AI-Native Storefronts for Modern Commerce

In a groundbreaking move for online retail, New Generation, also known as New Gen, has launched an innovative platform designed to integrate AI technology with digital storefronts. This new initiative aims to facilitate seamless and secure transactions for both human shoppers and AI agents, thereby transforming how consumers engage with brands. With significant partnerships—most notably with Visa—the company is poised to redefine the e-commerce experience.

The Rise of AI in Retail

As AI continues to evolve, it is reshaping the very fabric of customer interactions. Recent data indicates that traffic directed to retail websites from generative AI sources has skyrocketed, exhibiting a staggering growth of over 1,200% from July 2024 to February 2025. This surge signifies an emerging trend where AI agents are assisting in product discovery and purchasing decisions, compelling brands to adapt their digital ecosystems to cater to this burgeoning segment of consumers.

However, traditional web infrastructure struggles to accommodate these AI-driven interactions. This disconnect leaves brands at risk of missing out on a wave of high-intent traffic generated by AI agents, who may find conventional retail websites uninviting and incompatible with their programmatic capabilities.

Bridging the Gap with AI-Readable Storefronts

New Gen's solution focuses on converting static product catalogs into structured, AI-readable data, enabling brands to create intelligent storefronts. These storefronts can exist on custom subdomains like `ai.brand.com`, enhancing flexibility and usability. Customers now benefit from a dual interface: humans engage via a personalized, conversational experience, while AI agents can programmatically access the same product details. This dynamic setup allows for frictionless transactions through embedded checkouts without the need for redirects or complicated navigation.

Adam Behrens, co-founder of New Gen, remarked on the rapid changes in shopping behavior, stating, "Shopping behavior is changing rapidly, and brands are having a hard time keeping up. Now, shopping starts with a conversation, not a search bar."

The platform sets the stage for a future where both AI agents and human customers have a seamless shopping experience, equipped with functionalities that are tailored to their differing needs.

Advancing Commerce with Trust and Security

Partnering with Visa, New Gen is committed to ensuring that transactions remain secure and trustworthy. The platform emphasizes various crucial elements in the shopping process:
1. Embedded Payments: Streamlined payment processes initiated by AI agents on behalf of users, enhancing convenience across various channels including chat and voice.
2. Transparency and Security: By integrating fraud detection, identity verification, and authorization processes earlier in the shopping pipeline, consumers can maintain control and confidence throughout the transaction journey.
3. Scalable Integration: The platform is designed for simplicity, allowing brands to plug into existing commerce ecosystems with ease. This functionality is built through flexible APIs and pre-designed modules, minimizing the need for a complete infrastructure overhaul.

Jonathan Arena, another co-founder, further reinforced the company's vision: "Our platform makes products instantly shoppable across chat, voice, and agent-driven platforms and renders conversational, personalized storefronts that adapt in real time."

This dedication to evolving how brands reach customers highlights New Gen's role in the future of AI-driven commerce. As more brands adopt technology that leverages AI potential, we will likely witness a shift toward more personalized and efficient shopping experiences.

The Future of AI in Commerce

Backed by renowned investors including South Park Commons and various notable angel investors, New Gen continues to forge its path in reshaping commerce within the AI era. Co-founders Arena and Behrens, with backgrounds from notable companies like Stripe and Meta, bring a wealth of expertise that uniquely positions them to pioneer this shift.

For those interested in exploring this innovative platform further, more information can be found at www.new-gen.ai. With the rise of AI commerce and the growing sophistication of consumer expectations, the introduction of such advanced technologies may well be the key to staying competitive in this rapidly evolving landscape.