Los Angeles-Based Tech Brand BUTTONS Launches First Products in Japan

Introducing BUTTONS: A Fusion of Luxury and Technology

Los Angeles-born BUTTONS is making its debut in Japan with the impending launch of its latest product, the BUTTONS CLIP, set for July 25, 2025. Co-founded by Grammy-winning artist will.i.am from the famous group Black Eyed Peas, BUTTONS has consistently merged music, cutting-edge technology, and street culture into wearable art since its inception in 2015.

The BUTTONS brand stands out for its commitment to innovating experiences for its users, and the BUTTONS CLIP is no exception. This breakthrough earphone model features an integrated AI agent named HALI, marking a significant milestone in the brand’s journey into the world of intelligent luxury technology.

Unlocking Personal Experience with HALI

At its core, the BUTTONS CLIP promises to enhance the user's experience through HALI, an AI super assistant designed to perform a multitude of functions. From facilitating natural conversations to managing schedules, translating languages, and controlling music, HALI personalizes interactions by learning user behavior patterns, thus creating a tailored experience for each individual.

Enhanced Calling with Advanced Technology

BUTTONS CLIP boasts an impressive dual-microphone setup complemented by a bone conduction VPU. The front microphone effectively captures the speaker's voice, while the rear microphone picks up ambient sounds. This sophisticated beamforming technology ensures that only the user’s voice is transmitted clearly and without interference. Even in bustling outdoor environments or windy conditions, users can enjoy crystal-clear calls as if speaking directly into the ear.

Immersive Sound Experience

In terms of audio quality, BUTTONS CLIP offers an unparalleled listening experience with its 12mm titanium composite drivers. The earphones deliver deep, rich bass, clear mid-tones, and transparent highs, allowing users to indulge in a live-concert-like immersion. The design also automatically adapts to either ear, enhancing comfort with a mere weight of just 6.7g.

Designed for Privacy and Comfort

One of the standout features of the BUTTONS CLIP is its ability to strike a balance between an open-ear design and privacy. While it allows ambient sounds, it minimizes sound leakage, ensuring users can enjoy their music while remaining considerate of their surroundings. The earphones are also crafted from shape-memory alloy NITINOL and low-irritation silicone, providing comfort for all-day wear.

Revolutionary 360° Spatial Audio

For those who crave a truly immersive audio experience, the BUTTONS CLIP incorporates a dynamic head-tracking feature. Users can take advantage of a dedicated app, BUTTONS LAB, which allows sound orientation to shift in accordance with head movements. This advanced capability enhances the realism of movies, music, and games.

Robust Design and Launch Event

With an IP54 rating, the BUTTONS CLIP is sweat-resistant and made for active lifestyles, maintaining a stable Bluetooth® 5.4 connection. To commemorate its entry into the Japanese market, a launch event will be held on July 24, 2025, at the Andaz in Toranomon, Tokyo. This event will showcase the brand’s vision and product offerings, welcoming media representatives and partners.

How to Purchase

The BUTTONS CLIP is priced at ¥33,000 (inclusive of tax) or ¥30,000 (exclusive of tax) and is available in two color variants: Gold Brown and Silver Black. Potential customers can find the product through various platforms including:

- Official online store
- Rakuten online store
- Amazon (Gold Brown / Silver Black)
- Select lifestyle and electronics retailers

Conclusion

BUTTONS continues to push the boundaries of what's possible in the tech industry, merging advanced innovation with luxurious design. As the brand plans to expand its ecosystem to include smart glasses, smart rings, and home robotics, it remains a pivotal player in the intelligent luxury sector, appealing to a global audience that values both style and substance.

Official Websites
BUTTONS Official Site
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