#Japan #Tokyo #VUILD #CUZEN MATCHA #DESIGNART TOKYO

CUZEN Matcha at DESIGNART TOKYO 2025: A Unique Tea Experience

The World Matcha Corporation, which operates CUZEN MATCHA, is set to make its debut at the prestigious DESIGNART TOKYO 2025. Located in San Mateo, California, with its Japanese branch situated in Meguro, Tokyo, CUZEN MATCHA is ready to showcase a revolutionary tea experience at this iconic event.

The Unique CUZEN Tea Experience

One of the highlights of CUZEN MATCHA’s presentation will be the CUZEN Tea Ceremony, a newly established event in collaboration with VUILD, an architectural startup based in Atsugi, Kanagawa. This ceremony will introduce a mobile tea room that invites visitors to engage with freshly ground matcha while experiencing the essence of a tea plantation in the heart of the urban landscape.

The CUZEN Tea Ceremony reinterprets the essence of traditional tea practices through contemporary technology. It creates an installation that embodies the philosophy of CUZEN MATCHA, connecting guests with the natural surroundings of tea fields. The tea room’s design, reminiscent of a dry landscape garden with its wooden elements, provides a serene space for focusing on the brewing of freshly ground matcha.

At the venue, participants will have the opportunity to operate a specialized matcha machine, allowing them to craft and taste their unique matcha drinks right on-site. This sensory journey will enable attendees to experience the changing aromas, colors, and flavors of matcha in an unparalleled way.

Additionally, a special tea ceremony will take place throughout the event, featuring tastings of single-origin matcha and original matcha beverages that highlight the unique characteristics of each tea leaf. Details regarding each session and reservation methods will be shared on CUZEN MATCHA's official social media channels.

• - Instagram: cuzenmatcha.japan
• - X (formerly Twitter): cuzenmatcha_japan

In today's world, filled with various stimuli, spending time with a cup of CUZEN MATCHA allows us to connect with nature, sharpen our senses, and engage in self-reflection. The CUZEN Tea Ceremony serves as a platform to offer all visitors a moment of well-being.

Collaboration with VUILD: Melding Tradition with Technology

The mobile tea room created for this project is a manifestation of combining the strengths of CUZEN MATCHA in traditional reinterpretation and VUILD’s expertise in design and technical solutions. The pattern reminiscent of a dry landscape garden on the walls modernly translates the spaces of the garden and the flow of sight, emphasizing the calmness and focus at the moment of preparing matcha. VUILD’s technology has facilitated a lightweight but visually rich structure, ensuring that machines and traditional practices coexist naturally within the tea room.

This innovative design allows participants to feel close to the grandeur of tea fields while enjoying the CUZEN MATCHA experience.

DESIGNART 2025 Official Drink Selection and Visitor Benefits

CUZEN MATCHA has been selected as the official drink for DESIGNART 2025. During the event, all attendees with the leaflet distributed at the information counter on the first floor will be invited to visit CUZEN MATCHA’s booth on the third floor, where they can enjoy free tastings of freshly ground matcha (limited by availability).

Event Details

• - Event Name: DESIGNART TOKYO 2025
• - Venue: DESIGNART GALLERY, 19-3 Udagawacho, Shibuya, Tokyo, 150-0042, MEDIA DEPARTMENT TOKYO 3rd Floor Exhibition Booth
• - Dates: October 31 (Fri) - November 9 (Sun), 2025
• - Hours: 10:00 AM - 7:00 PM (Opening day from 12:00 PM to 5:00 PM, Final day from 10:00 AM to 4:00 PM, Last entry at 3:00 PM)
• - Official Website: DESIGNART TOKYO 2025
• - CUZEN MATCHA Exhibit Page: CUZEN MATCHA Exhibit

About VUILD Co., Ltd.

VUILD aims to create a society where everyone can become a “creator” through technology. Utilizing tools such as ShopBot for 3D wood processing, they practice “co-creation manufacturing” that integrates design, production, and construction in the architectural field, striving to transform the building industry with digital technology.
Company Name: VUILD Co., Ltd.
Location: 1-7-24 Shimoedachi, Atsugi, Kanagawa
Established: February 19, 2019
CEO: Hiroki Akiyoshi
Official Website: VUILD

About World Matcha Corporation “CUZEN MATCHA”

CUZEN MATCHA was established with the aim of delivering delicious tea worldwide, a vision sparked by the founder's dedication to Japanese tea beverages. Founded in October 2020 in California, CUZEN MATCHA made its way back to Japan in July 2021. They developed a matcha machine that replicates traditional tea practices such as grinding and whisking with a tea whisk, achieving the industry's first technology that extracts matcha from tea leaves. This makes it easier for anyone to enjoy the aroma and taste of freshly ground matcha at home.

As of May 2025, CUZEN MATCHA is expanding into 20 countries, with more than 10,000 matcha machines in operation and over 100,000 cups of matcha consumed each month. This spring, they also began marketing a commercial model for cafes and hotels, chosen by global tech offices around the world. Using organic tea leaves, they are also committed to supporting Japanese tea farmers and promoting an environmentally sustainable style of tea consumption.
Company Name: World Matcha Corporation
Location: 3-1-19 Higashiyama, Meguro, Tokyo, 153-0043
Established: February 19, 2019
CEO: Eijiro Tsukada
Official Website: CUZEN MATCHA

Historical Timeline

• - 2019: World Matcha Inc. established
• - 2019: World Matcha Corporation established
• - 2020: Won “CES2020 Innovation Awards Honoree”
• - 2020: Won “San Francisco Design Week Awards 2020 Future of Foods”
• - 2020: Achieved “Dezeen Awards 2020 Design Longlist”
• - 2020: Launched “CUZEN MATCHA” across the United States
• - 2020: Recognized in “TIME's Best Inventions of 2020”
• - 2021: Received the “Esquire Home Design Awards 2021”
• - 2021: Awarded “iF Design Awards 2021”
• - 2021: Started selling matcha machines in Japan
• - 2021: Honored with the “Good Design Award 2021”
• - 2023: Received “A Good Housekeeping 2023 Coffee and Tea Awards”
• - 2024: Won the 2nd Grand Prize in the project category of the Cool Japan Strategy’s “CJPF Award 2024”

Through this collaborative approach, CUZEN MATCHA and VUILD are poised to create a unique tea ceremony experience at DESIGNART TOKYO 2025 that beautifully blends tradition with innovation.