#Canada #Vancouver #Agentic Customer Experience #APPLY #Adam Steingart

APPLY Welcomes Adam Steingart as Global General Manager

In a significant move that underscores its commitment to transforming customer experiences in the entertainment sector, APPLY has announced the appointment of Adam Steingart as its Global General Manager, Entertainment. Backed by Interlock Equity, APPLY is a leading global partner specializing in Agentic Customer Experience (ACx).

Adam Steingart, a seasoned executive with more than 20 years of extensive experience across media, sports, and commerce, is poised to lead APPLY's global entertainment practice. In this role, he will spearhead the company’s strategy in sectors like the creator economy and live experiences, significantly enhancing their ACx capabilities.

"We are at a pivotal moment in entertainment," remarked Steingart. "The challenge ahead for brands and rights holders is to effectively merge content, data, and insights into fan experiences that resonate. I am enthusiastic about joining APPLY and assisting our clients in navigating this transformative period, ensuring we create genuine, meaningful experiences for audiences."

Prior to his new role at APPLY, Steingart played a crucial role at GameSquare Holdings as the Head of Commercial Strategy and Business Development. Here, he crafted a unified approach that aligned the company's content, media, experiential strategies, and esports initiatives.

Before that, Steingart worked with NBA Take-Two Media, a joint venture between the NBA and Take-Two Interactive, where he drove commercial strategies and partnership implementations. His impressive career also includes nearly two decades at Paramount, during which he held several senior leadership positions. His contributions led to the successful innovation of the creative revenue division, establishment of the CBS Sports Creator Studio, and the launch of Viacom Velocity, now known as Paramount Brand Studio.

Dr. Ali Alkhafaji, CEO of APPLY, highlighted Steingart's exceptional ability to build commercial frameworks during turbulent transitions in the entertainment landscape: "Adam’s expertise lies at the nexus of commerce and creativity. As AI transforms how audiences engage with content and how brand collaborations are structured, his insights will be invaluable in helping our clients realize these new commercial opportunities."

At APPLY, the focus remains on empowering brands such as Kraft Heinz and Coca-Cola to revolutionize their customer journeys. The company’s approach combines creative ingenuity, data analytics, and AI innovations to enhance brand interactions and deliver personalized customer experiences at scale.

About APPLY

APPLY provides cutting-edge Agentic Customer Experience solutions to progressive brands within consumer packaged goods, retail, sports, and media domains. By integrating human talent with advanced AI technology, APPLY is dedicated to converting opportunities into tangible business outcomes. As a trusted partner for industry leaders like Arc'teryx, Lululemon, and Wynn, APPLY excels at forging distinctive customer experiences rarely seen in conventional frameworks. For more information about APPLY, visit applydigital.com.