#United States #Gridiron Capital #Orem #Pest Management #Greenix Pest Control

Greenix Pest Control and Gridiron Capital Join Forces

In a significant step towards enhancing its growth trajectory, Greenix Pest Control, one of the fastest-growing residential pest control companies in the nation, has announced a strategic partnership with Gridiron Capital Partners. This collaboration is set to propel Greenix into an exciting new chapter, reinforcing its commitment to delivering high-performance pest control services and solidifying its leadership in the industry.

Founded in 2011 and based in Orem, Utah, Greenix has rapidly expanded its reach, protecting over 250,000 homes across 19 markets in 16 states. Boasting 37 branches, the company has established a strong presence, particularly in the Midwest and Northeast, where it offers comprehensive pest management solutions that cater to a variety of pest issues, including general pest control, targeted treatments for rodents, mosquitoes, ticks, termites, and bed bugs.

Bob Nilsen, Chief Executive Officer of Greenix, expressed excitement about the new partnership, stating, "This collaboration with Gridiron Capital is a pivotal step toward unlocking the full potential of our exceptional team and platform. From our initial discussions, it became evident that Gridiron shares our dedication to a purpose-driven approach, emphasizing a commitment to people at its core, alongside integrity and excellence. We are energized by the opportunity to work with a partner that not only has a track record of proven results but also truly values what differentiates us from the competition."

The partnership follows a transformative period for Greenix, marked by substantial growth since its agreement with Riata Capital Group in 2020. Under this new leadership, Greenix has managed to:

• - Increase households served and revenue by more than 150%, primarily driven by organic growth.
• - Generate over 40% of annual sales through digital channels, showcasing a commitment to modern business practices.
• - Successfully complete and integrate five strategic acquisitions, including partnerships with notable companies such as Rise Pest Control (2021), Bamboo Services (2023), Insight Pest Solutions (2024), ProActive/Spidexx (2025), and Rove Pest Control (2025).

Nilsen reflected on the impact of the partnership with Riata, remarking, "Our time with Riata was transformational. Their belief in our vision allowed us to scale responsibly and expand into new markets, while also investing in the technology and people that drive our platform. Importantly, we’ve maintained a customer-first, mission-driven culture that is integral to our identity. Gridiron's focus on creating enduring, values-aligned enterprises aligns perfectly with our aspirations as we move forward."

As Greenix embarks on this partnership with Gridiron Capital, it positions itself for sustained success through a combination of organic growth and strategic acquisitions. The focus will be on market expansion, continuous innovation, and maintaining cultural continuity as a unified brand under this new alliance.

The financial advisory duties for this transaction were led by William Blair, with Kirkland & Ellis providing legal counsel and LR Tullius advising Greenix throughout the process.

About Greenix Pest Control

Greenix is recognized as one of the largest independent residential pest control companies in the U.S., dedicated to providing safe, eco-friendly pest control solutions designed to protect the well-being of people, pets, and property. Ranked as the 13th largest pest control service provider according to Pest Control Technology (PCT), Greenix's services reach over 250,000 customers through its 37 branches across 19 markets in 16 states. The company maintains a firm commitment to operational excellence, ongoing innovation, and a purpose-driven service ethos that establishes high standards in customer care and sustainable growth. Interested parties can learn more at Greenix's official website.

About Gridiron Capital

Gridiron Capital is a private equity firm dedicated to partnering with founders and management teams to cultivate market-leading companies within the business services, consumer, and niche industrial sectors. For additional information, visit Gridiron Capital's website.