#United States #PepsiCo #Doritos #Jack Link's #Minong

A Tasty Collaboration: Jack Link's Meets Doritos

Jack Link's, a formidable name in the meat snack industry, has joined forces with PepsiCo to launch an irresistible new snack that combines classic flavors with high-quality protein. Introducing Jack Link's Doritos® Nacho Cheese flavored beef jerky and meat sticks — a delicious extension of their successful partnership that began with Frito-Lay® in 2023.

What’s New?

The new lineup is infused with the bold and beloved flavor of Doritos Nacho Cheese, expertly designed for consumers who crave both taste and nutrition. These snacks are now available online and at retailers across the country, conveniently placed next to other collaborative products like Doritos Spicy Sweet Chili and Flamin' Hot® variants from Jack Link's.

Holly LaVallie, Senior Vice President of Marketing at Link Snacks, expressed excitement about this launch: "Consumers want more protein and flavor. This collaboration delivers just that. Whether you're needing a quick snack or recharging for the day ahead, these flavorful meat snacks make protein easy, delicious, and always accessible. This is innovation at its best."

PepsiCo’s representatives are equally enthusiastic. Tina Mahal, Senior Vice President of Marketing for PepsiCo Foods U.S., highlighted the importance of this collaboration, stating, "Doritos Nacho Cheese is one of our most iconic flavors. Our partnership with Jack Link's shows our commitment to providing consumers with exciting new ways to relish the bold tastes they already love. This new protein-centric format meets the demands for taste, innovation, and convenience. It's a testament to how leading brands can collaborate to create completely new offerings."

A Protein Snack Like No Other

This creative blend of beef jerky and Doritos flavor not only satisfies a consumer's hunger for protein but also introduces a gustatory twist to their snacking experience. Jack Link's has built its reputation on delivering high-quality meat snacks, and this latest launch elevates their offerings even further. It demonstrates their ability to adapt and innovate, appealing to current consumer trends that seek healthy, flavorful options for on-the-go lifestyles.

As the number one meat snack brand in America, Jack Link's continues to push boundaries by providing various flavors, sizes, and price points to meet the diverse needs of snackers. The company, based in Minong, Wisconsin, has been family-owned since its inception in 1985, focusing relentlessly on quality and innovation. Today, their products are enjoyed worldwide, reaching consumers in over 11 countries.

Where to Get Your Hands on Them

Interested snackers can find Jack Link's Doritos Nacho Cheese flavored beef jerky and meat sticks at major retailers or online. For excited fans who want to keep up with product launches and special promotions, visiting their official collaborative site at jacklinksfritolay.com is a must.

For additional details, consumers can follow and engage with the two brands through their social media platforms. Whether one follows @jacklinksjerky for savory updates or @doritos for the latest in snack innovations, it’s a good way to stay connected to these joint offerings.

In placing sustainability at the core of their strategies, both companies aim to lead the market in innovations that resonate with their consumers while ensuring a firmly grounded social responsibility, strengthening their relationship with both communities and customers.

Conclusion

The collaboration between Jack Link's and PepsiCo not only marks a significant milestone in the snacking industry but also champions a new way for consumers to enjoy their favorite flavors. By combining bold tastes with high-quality protein, the Doritos Nacho Cheese flavored beef jerky and meat sticks represent a perfect snack that resonates with the evolving demands of the contemporary consumer.

So, whether you’re adding them to your outdoor adventures or snacking during a movie night, prepare to experience snacking like never before!