#China #Hangzhou #Interactive Entertainment #NetEase #Yingfeng Ding

Management Transition at NetEase

On December 26, 2025, NetEase, Inc., a major player in the internet and gaming services industry, revealed significant changes within its management structure. After more than two decades of dedicated service, Yingfeng Ding, the Executive Vice President overseeing the Interactive Entertainment Group, has announced his retirement, effective December 31, 2025.

Mr. Ding’s departure marks the end of an era at NetEase, where he has been instrumental in steering the company's successful trajectory since its inception. His contributions extend beyond leadership; he played a pivotal role in shaping some of the company’s flagship gaming titles and enhancing its research and development capabilities.

William Ding, the company's Chief Executive Officer, expressed gratitude towards Mr. Yingfeng Ding, acknowledging him for his unwavering commitment and the vital role he held within the organization. “We extend our sincere gratitude to Mr. Yingfeng Ding for his dedication and contributions,” said William Ding. “He played a pivotal role behind the success of our flagship titles and was instrumental in building our R&D and operational capacities.”

Looking ahead, it has been announced that Yingfeng Ding will continue to provide his expertise as a consultant to NetEase throughout 2026, ensuring a smooth transition and handing off responsibilities to upcoming leadership.

About NetEase

NetEase, Inc. (NASDAQ: NTES; HKEX: 9999) is established as one of the leading internet and game services providers in China. The company has strategically centered its operations around premium content, delivering an extensive array of popular and highly-rated online games across mobile and PC platforms. With a strong emphasis on in-house development, NetEase remains committed to creating engaging gaming experiences while also enriching users' lives through cultural and educational narratives ingrained in its offerings.

The broader ecosystem of NetEase also includes its subsidiaries, such as Youdao, an eminent provider of intelligent learning and advertising solutions, and NetEase Cloud Music, known for its vibrant community of music lovers. Additionally, the company's private-label lifestyle brand, Yanxuan, adds to its diverse portfolio, catering to various consumer needs.

In the competitive digital landscape, transitions like these are crucial as companies like NetEase aim to adapt and thrive. The ability to leverage seasoned veterans while bringing in new leadership can spell continued success and innovation in service offerings. This transition also highlights NetEase's foresight in maintaining operational continuity while exploring new opportunities for growth.

As the company prepares for this leadership transition, the gaming industry is watching closely. Will NetEase maintain its dominance in the competitive market? Only time will tell, but with Yingfeng Ding’s ongoing involvement as a consultant, there is a sense of stability amidst change.

Future Outlook

NetEase has always prioritized growth and adaptation in an ever-evolving market climate. Forward-looking statements from leadership suggest that the company plans to refine its strategies, focusing on both domestic and international markets. The continuation of strong game development and operational innovation is anticipated as NetEase sets its sights on future growth.

In summary, as Yingfeng Ding steps away from his executive role after an impactful 23-year tenure, NetEase demonstrates both respect for its legacy and a commitment to progress. Interested parties can find more information about the company's announcements and strategic directions on NetEase's Investor Relations page.