ESTsoft to Showcase Revolutionary 'Perso Interactive' AI at MWC 2026 in Barcelona, Spain
ESTsoft, an innovator in artificial intelligence technology, is set to make waves at Mobile World Congress 2026 (MWC) in Barcelona, Spain, through the unveiling of its state-of-the-art conversational AI service, known as Perso Interactive. Scheduled for presentation from March 2 to 5 at Hall 7, Booth 7F32, this exhibition aims to demonstrate the company's commitment to making AI not just theoretical but a part of everyday life.
As visitors approach ESTsoft's booth, they will be greeted by an immersive setup that illustrates the real-world applicability of Perso Interactive through five distinct thematic zones. Each zone will highlight the versatility of this AI solution across various industries.
Here, ESTsoft will present a pioneering collaboration with NTT and Nihon Kotsu, showcasing an exciting use case for deploying AI humans in taxis across Japan. The project, which is currently in the Proof of Concept (PoC) stage following a recent memorandum of understanding (MoU), aims to enhance mobility services through real-time AI interactions in the transport sector.
In this zone, attendees will engage directly with an AI human guide, specifically designed to assist them with real-time information and navigation support during the MWC event. This interactive experience is set to elevate visitor engagement, ensuring everyone can make the most out of their time at the congress.
One of the most exciting prospects of the exhibition is the Live Commerce Zone, where ESTsoft will introduce a groundbreaking revenue model powered by an AI show host. This innovative concept is designed to drive sales and maintain customer engagement, showcasing how AI can influence the retail landscape effectively.
Attendees will also see a demonstration of a voice-centric interface tailored to streamline operations within retail environments. This feature looks to optimize customer service and enhance the overall shopping experience through personalized interactions.
ESTsoft aims to expand the developer community by showcasing its comprehensive SDK and API. This will open pathways for wider adoption of AI technologies, empowering developers to innovate using Perso Interactive.
Beyond its presentation, ESTsoft is taking its technology to new heights by collaborating with global enterprises at MWC. At the KT booth, an AI version of renowned soccer star Kang-In Lee will deliver customized multilingual cheering messages to event attendees, while at Samsung Electronics' space, a real-time AI promoter will engage visitors directly through Samsung’s spatial signage systems.
Sangwon Chung, CEO of ESTsoft, expressed that the company is committed to transforming how humans interact with machines. "Perso Interactive has evolved into a fully integrated, turnkey AI solution delivering tangible value in mobility, retail, education, and more. Our goal at MWC 2026 is to showcase AI Transformation (AX) experiences powered by our world-class technology, pushing for broader global market engagement," he stated.
Perso Interactive's global momentum continues to grow, not just in exhibitions but also through initiatives like the 'AI for Good' spearheaded by the International Telecommunication Union (ITU). Its rapid adoption across both residential and commercial sectors, including notable organizations such as NTT, KT, SK hynix, and Daewoo Engineering Construction, illustrates the growing significance of AI in our daily lives.
Through its ambitious exhibit at MWC 2026, ESTsoft plans to fortify Perso Interactive's stature as the premier next-generation AI human platform. This endeavor is poised to drive transformative experiences throughout various industries, showcasing the revolutionary potential of conversational AI technology in the near future.
An Interactive Experience Like No Other
As visitors approach ESTsoft's booth, they will be greeted by an immersive setup that illustrates the real-world applicability of Perso Interactive through five distinct thematic zones. Each zone will highlight the versatility of this AI solution across various industries.
1. NTT Zone (Mobility)
Here, ESTsoft will present a pioneering collaboration with NTT and Nihon Kotsu, showcasing an exciting use case for deploying AI humans in taxis across Japan. The project, which is currently in the Proof of Concept (PoC) stage following a recent memorandum of understanding (MoU), aims to enhance mobility services through real-time AI interactions in the transport sector.
2. Signage Zone (Information)
In this zone, attendees will engage directly with an AI human guide, specifically designed to assist them with real-time information and navigation support during the MWC event. This interactive experience is set to elevate visitor engagement, ensuring everyone can make the most out of their time at the congress.
3. Live Commerce Zone (Retail Media)
One of the most exciting prospects of the exhibition is the Live Commerce Zone, where ESTsoft will introduce a groundbreaking revenue model powered by an AI show host. This innovative concept is designed to drive sales and maintain customer engagement, showcasing how AI can influence the retail landscape effectively.
4. Retail Zone (Customer Experience)
Attendees will also see a demonstration of a voice-centric interface tailored to streamline operations within retail environments. This feature looks to optimize customer service and enhance the overall shopping experience through personalized interactions.
5. Mobile Zone (Developer Ecosystem)
ESTsoft aims to expand the developer community by showcasing its comprehensive SDK and API. This will open pathways for wider adoption of AI technologies, empowering developers to innovate using Perso Interactive.
Collaborations Beyond the Booth
Beyond its presentation, ESTsoft is taking its technology to new heights by collaborating with global enterprises at MWC. At the KT booth, an AI version of renowned soccer star Kang-In Lee will deliver customized multilingual cheering messages to event attendees, while at Samsung Electronics' space, a real-time AI promoter will engage visitors directly through Samsung’s spatial signage systems.
A Vision for Transformation
Sangwon Chung, CEO of ESTsoft, expressed that the company is committed to transforming how humans interact with machines. "Perso Interactive has evolved into a fully integrated, turnkey AI solution delivering tangible value in mobility, retail, education, and more. Our goal at MWC 2026 is to showcase AI Transformation (AX) experiences powered by our world-class technology, pushing for broader global market engagement," he stated.
Global Recognition and Adoption
Perso Interactive's global momentum continues to grow, not just in exhibitions but also through initiatives like the 'AI for Good' spearheaded by the International Telecommunication Union (ITU). Its rapid adoption across both residential and commercial sectors, including notable organizations such as NTT, KT, SK hynix, and Daewoo Engineering Construction, illustrates the growing significance of AI in our daily lives.
Conclusion
Through its ambitious exhibit at MWC 2026, ESTsoft plans to fortify Perso Interactive's stature as the premier next-generation AI human platform. This endeavor is poised to drive transformative experiences throughout various industries, showcasing the revolutionary potential of conversational AI technology in the near future.
Topics Consumer Technology）
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