#USA #Los Angeles #Leadership #Nativo #Marcus Chan

Nativo Strengthens Leadership with New Finance Head

In a significant move aimed at bolstering its growth strategy, Nativo has announced the appointment of Marcus Chan as Senior Vice President and Head of Finance. Nativo, renowned for its innovative advertising platform that connects brands and publishers more effectively, looks to Chan's extensive experience to spearhead its financial operations and strategy during its next phase of expansion.

A Strategic Mind for Growth

Marcus Chan brings a wealth of knowledge in corporate finance and operational leadership, particularly in the software, media, and advertising sectors. His previous roles include Vice President of Finance at Phunware, where he played a critical role in the company's initial public offering and subsequent listing on the Nasdaq. This experience is particularly valuable for Nativo as it navigates a period of transformation and growth.

According to Justin Choi, Nativo's Founder and CEO, the company's focus is on leveraging its differentiated product offerings while scaling via programmatic methods. The strategy aims to align the organization with emerging market opportunities, and Chan's proven track record in high-growth environments is expected to complement this vision seamlessly.

A Robust Leadership Transition

Chan's hiring is part of a broader overhaul of Nativo's executive leadership team. Since September 2024, Nativo has seen several key appointments including Michael Lehman as President, Sam Amiri as Chief Revenue Officer, and Gena Schirer as Senior Vice President of Sales for the West region. This leadership shift signals a robust commitment to accelerate growth and capitalize on new opportunities in both current and new markets.

Chan expresses excitement about joining Nativo, stating, "It’s rare to find an opportunity that comes with such a well-defined strategy and extensive growth potential. I am eager to contribute my financial expertise and discipline to operationalize our ambitious goals and accelerate our growth trajectory."

The Nativo Advantage

Nativo distinguishes itself by going beyond traditional advertising simply by serving ads. Its approach combines premium content with programmatic efficiency, ensuring more engaging and meaningful connections between brands and their audiences. This focus on fostering authentic interactions is aimed at unlocking new and high-value consumer segments.

The technology behind Nativo is designed to optimize ad placements while providing clear analytics and actionable insights. This empowers brands to refine their strategies for engaging new audiences and maximizing campaign effectiveness.

Established in 2010, Nativo has earned recognition as a certified Minority Business Enterprise, holding more than a dozen patented technologies in the advertising space. Its platform serves a global network of over 10,000 premium publisher sites, facilitating content-driven advertising that provides measurable results.

As Nativo moves ahead, the integration of Marcus Chan into its leadership team is an optimistic sign of the company's commitment to growth and innovation amidst a dynamic market landscape. With Chan's financial acumen, Nativo is poised to strengthen its position as a leading player in the advertising marketplace.

For more information, visit Nativo’s website.