Crate & Kids Launches Unique Collection with Converse to Encourage Self-Expression in Young Creators

Crate & Kids Collaborates with Converse



In a groundbreaking partnership, Crate & Kids has teamed up with the renowned sneaker brand Converse to launch a limited-edition collection that merges the spirit of both brands. This collaboration marks the first foray into fashion for Crate & Kids and introduces a playful, imaginative approach to children's spaces.

The new collection is heavily influenced by the essence of Converse’s iconic Chuck Taylor All Star sneaker, and while designed with children in mind, it beautifully incorporates elements of the brand's rich heritage. From vintage basketball courts to the vibrant pulse of sports and skate cultures, every piece in the collection is crafted with a sense of fun and individuality.

A Blend of Heritage and Play



The collection includes a wide variety of products that range from furniture and lighting to textiles and decor, all designed to encourage self-expression. Each item reflects Converse's core design philosophies while creatively engaging a younger audience. For instance, the Converse All Star Table Lamps feature distinctive red cords reminiscent of the sneaker’s signature midsole stripe, while the Vent Grommet Dyed Natural Wood Night Stand features ventilated-style eyelets that pay homage to classic Converse design.

Dan Brausch, VP of Global Growth at Converse, expressed enthusiasm for the collaboration, stating, “Young creators have influenced Converse for generations, and designing for them in new and unexpected ways is at the heart of what we do.” This partnership aims to inspire creativity within the home, encouraging kids to shape their own world much like they do when donning their beloved Chucks.

Thoughtfully Designed for Kids



The assortment boasts products designed with movement and individuality in mind, constructed from natural materials such as undyed cotton canvas and organic textiles, as well as rich woods. According to Sebastian Brauer, Senior VP of Product Design at Crate & Barrel and Crate & Kids, “Every detail of this collection was considered with intention, drawing a direct line back to the iconic Chuck Taylor.” It aims to blend the cultural legacy of Converse with Crate & Kids' expertise in quality design.

Alicia Waters, Brand President of Crate & Barrel and Crate & Kids, emphasized the shared vision of both brands: “By blending Converse’s cultural legacy with our expertise in quality design, we created a timeless and playful collection true to both brands.” This statement highlights the importance of heritage and self-expression, which is reflected in the heirloom-quality pieces being launched.

Shop the Collection



The Converse for Crate & Kids collection consists of 80 unique products, now available for purchase through crateandbarrel.com and the Crate & Barrel iOS app. Parents looking to revamp their children’s rooms can find stylish, functional pieces that inspire both play and creativity.

About Crate & Barrel Holdings, Inc.



Crate & Barrel Holdings Inc. is a global specialty retailer known for its inspiring designs and high-quality products aimed at modern homes. Established in 1962, the company has connected the creative efforts of artisans and designers with customers worldwide. The company operates several lifestyle brands, including Crate & Barrel, CB2, Crate & Kids, and Hudson Grace. With more than 100 locations across the U.S. and Canada, as well as franchise agreements in nine additional countries, Crate & Barrel continues to reach over 200 million customers annually, showcasing the importance of quality and design in home furnishings.

Crate & Kids’ partnership with Converse is not just about selling products; it is a celebration of creativity and self-expression for kids. This initiative is sure to inspire a new generation of young creators, helping them shape their spaces and their identities with the same individuality they exhibit in their everyday lives.

Topics Consumer Products & Retail)

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