#Sustainable Technology #Haier #Roland-Garros

Haier and Roland-Garros: Celebrating Three Years of Excellence

As the prestigious Roland-Garros tournament approaches its climax in 2025, the storied clay courts of Paris are once again alive with breathtaking performances and elegance. At the heart of this iconic event, Haier proudly marks the third anniversary of its strategic partnership with Roland-Garros, established back in 2023. This collaboration reflects a mutual commitment to excellence, innovation, and endurance—values shared by both the tournament and Haier's overarching vision for premium living experiences.

A Confluence of Strength and Grace

Every Grand Slam event tests the athletes’ skills, but Roland-Garros, with its unique clay courts, especially emphasizes finesse and resilience. This mirrors Haier’s dedication to building a global brand since its inception in 1990. It took Haier 25 years to achieve financial equilibrium in international markets, showcasing the endurance and long-term vision fundamental to both competitive sports and business.

Roland-Garros stands as a symbol of global prestige and elite standards, while Haier has established a reputation as a leader among high-end brands in Europe. Together, they create a powerful synergy defined by perseverance and sophistication on a global scale.

Where Heritage Meets Innovation

With the accelerating momentum towards intelligent and sustainable innovation, the 2025 AI Action Summit being held in Paris exemplifies a shared international ambition for human-centered and energy-efficient technology. Haier continues to pave the way in this realm. In France, the Langjing X11 washing machine represents the company’s commitment to sustainability, boasting a 60% energy saving compared to the top A-class standards in Europe—an essential advantage during times of rising energy costs.

Strategically priced—275 in Poland and 375 in the UK—the Langjing X11 reinforces Haier’s position as an innovative high-end brand. In 2024, Haier achieved a remarkable 47% brand recognition in France, a clear sign of its growing influence among discerning consumers.

Strategic Expansion Across Europe

The success Haier enjoys in France is the culmination of a long-term strategy focused on deep localization and careful expansion across Europe. Since entering Germany in the 1990s, the company has made a steady mark on the continent, driven by a clear focus on innovation and user-centric solutions. At the heart of Haier's European strategy lies a 3-in-1 approach involving localized R&D, manufacturing, and marketing. This strategy empowers the brand to swiftly align with local demands.

In a market where air conditioner penetration is still below 5%, for instance, Haier introduced a smart air solution designed for easy installation, showcasing the brand's ability to cater precisely to local needs with efficiency. This relentless pursuit of excellence and deep market understanding has expedited Haier’s steady ascent across multiple European nations, now holding nearly 30% brand recognition across Europe as of 2024.

Haier's Commitment to ESG Values

The partnership with Roland-Garros extends beyond the tournament, signifying a collaborative effort to promote healthier lifestyles, enhance social responsibility, and create lasting value for communities globally. At Roland-Garros, Haier brought its Environmental, Social, and Governance (ESG) values to life through immersive experiences, demonstrating its commitment to sustainable technology. The