eos Expands into Fragrance Mist Market with Cashmere Body Mist Collection
eos Enters the Fragrance Market
Introduction
eos, a leading brand in Gen Z beauty and personal care, is embracing a new avenue in scent innovation with the launch of its Cashmere Body Mist collection. Effective December 5, 2025, this anticipated release marks the brand's official entrance into the fragrance mist category, showcasing eight of their most sought-after scents: Vanilla Cashmere, Strawberry Dream, Crème de Pistachio, Pink Champagne, Fresh Cozy, Coconut Waters, Jasmine Peach, and Pomegranate Raspberry.
The Rise of Fragrance in Body Care
Over the past year, eos has witnessed an overwhelming demand for body sprays, receiving over 10,000 messages from eager fans requesting a body mist option. The brand's successful track record, already established as the number one hand and body lotion brand in America, has prompted them to meet this consumer desire head-on. As many consumers start layering eos' top-selling lotions and body washes to create personalized scent experiences, the new body mists are designed to complete the eos fragrance routine seamlessly.
A Call to Action from Consumers
According to Jonathan Teller, CEO of eos,
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