Pillsbury™ Funfetti® Launches Vibrant New Cake Mix in Fun Colors

A Colorful Treat from Pillsbury: The New Swirl Cake Mix



Pillsbury™ Funfetti has just unveiled its latest creation, a vibrant Pink, Blue & Purple Swirl Cake Mix, now available in major stores including Walmart, Target, Kroger, and Meijer. This innovative cake mix is designed for those bakers who believe that dessert should be a delightful experience.

The new cake mix comes packaged with two individual color pouches, one for pink and another for blue, allowing bakers to easily create enchanting swirls of color. The process is simple: just alternate spoonfuls of each batter into a cake pan, and let the oven do its magic. Once baked, every slice reveals a spectacular swirl pattern that is sure to impress, showcasing a professional-looking cake that anyone can achieve in mere minutes.

Dan Anglemyer, Chief Operating Officer at Hometown Food Company, expresses the brand's intent with this new mix, stating, "Funfetti has always been about bringing joy and playfulness into the kitchen, and this new swirl mix takes that to the next level. It's bright, bold, and creative, delivering that 'wow' moment the second you slice into it. Families are going to have so much fun with this one."

Versatile and engaging, the Pink, Blue & Purple Swirl Cake Mix can be used to bake not only a traditional cake but also up to 24 cupcakes. Bakers can further let their creativity shine by crafting mini loaves for lunchboxes or creating colorful cake pops and marbled bundt cakes. The opportunities are endless!

Pair this mix with your favorite Funfetti frosting and a splash of sprinkles to create a dessert that’s not just tasty, but also visually striking. With the essence of fun baked into every mix, Pillsbury promises a joyous and colorful baking experience.

This launch is part of Pillsbury Baking's commitment to making each baking session a bit brighter and more enjoyable. The new cake mix is great for various occasions from birthday parties to family gatherings, adding color and the element of surprise to every celebration.

For those interested in expanding their baking repertoire, Pillsbury provides additional resources, such as baking tips, recipes, and activity ideas on its website. You can also follow their exciting developments on social media platforms like Facebook, Instagram, and Pinterest by searching for @PillsburyBaking and @Funfetti.

About Hometown Food Company


Hometown Food Company, headquartered in Chicago, Illinois, was formed by Brynwood Partners in 2018. It holds the exclusive U.S. rights to the iconic Pillsbury™ brand's shelf-stable baking products. Alongside Funfetti®, their portfolio includes a variety of well-known brands like Hungry Jack®, Birch Benders®, Arrowhead Mills®, White Lily®, Jim Dandy®, De Wafelbakkers®, Martha White®, and Chef Boyardee®.

In conclusion, the Pink, Blue & Purple Swirl Cake Mix by Pillsbury™ Funfetti is not just a product; it's a celebration of creativity, innovation, and fun in the kitchen. It invites bakers of all ages to embrace the joy of cooking and create memorable, colorful moments with every bake.

Topics Consumer Products & Retail)

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