LILYSILK Reaffirms Its Commitment to Breast Cancer Awareness via NBCF Partnership

LILYSILK Reassures Its Commitment to Breast Cancer Awareness

In an inspiring move, LILYSILK, the globally renowned silk brand, announced the continuation of its partnership with the National Breast Cancer Foundation (NBCF) through the new campaign, "A Bloom of Care." This partnership aims to bolster awareness and support for breast cancer patients, emphasizing self-care and community support.

Since establishing the partnership with NBCF in 2022, LILYSILK has contributed significant financial aid and product donations towards breast cancer awareness. Over the years, the brand has donated a remarkable total of $82,057.38 to NBCF, aiding in efforts that have raised awareness for 32 women’s health initiatives, supported 144 partner hospitals, facilitated 23 mammograms, and guided 123 patients through their care journeys. Additionally, the partnership mobilized a commendable 1,558 volunteers, showcasing a strong commitment to community engagement.

The renewed partnership centers on LILYSILK's new collection named "Lily Embrace," which complements the existing "Hope’s" collection. This innovative line of loungewear is inspired by the lily flower, symbolizing renewal, compassion, and strength. The Lily Embrace collection is designed to honor the quiet strength and resilience of women, portraying care as an essential force that stems from self-attention and mutual aid.

The collection features three exquisite nightwear pieces crafted from ethically sourced 19 momme silk charmeuse, offering both lustrous and matte finishes. The pieces include:
1. The short silk nightgown featuring the Hope’s print.
2. The silk pajama set decorated with the Lily print.
3. Long-sleeve silk pajamas adorned with the Lily design.

From September 11, 2026, to December 31, 2027, LILYSILK pledges to donate 20% of the gross sales generated from this collection to the NBCF. This fund will focus on providing essential services for early screening, awareness, and support for individuals impacted by breast cancer. David Wang, CEO of LILYSILK, stated, "At LILYSILK, we believe that beauty extends beyond our creations. It also encompasses the care we extend to ourselves, to others, and the communities that cradle us. Our long-standing partnership with NBCF aims to enhance public awareness, inspire dialogue, and advocate for women's health in the years to come."

Expressing excitement over the renewed collaboration, Candice Hensley, Director of Strategic Partnerships at NBCF, remarked, "We are thrilled to continue our partnership with LILYSILK and their commitment to the 'Helping Women Now®' initiative. Together, we are making a significant impact on the lives of those affected by breast cancer and their families. It is truly an honor to count them among our partners."

For more details, visit LILYSILK’s official website and follow their social media accounts on Instagram @lilysilk and Facebook @Lilysilk.