#USA #Reese's #Hershey #Halloween Council #Trick-or-Treatiest

Reese's Nationwide Search for Halloween's Best Street

As the leading Halloween candy brand in the United States, Reese's is embarking on an exciting mission to discover America's Trick-or-Treatiest Street. The brand is calling on communities across the nation to showcase their Halloween spirit through decorations, costumes, and community engagement. In a unique twist, Reese's has formed its first-ever Halloween Council, comprising several iconic figures known for their Halloween enthusiasm.

The Halloween Council

The Halloween Council features notable personalities such as actress Christina Ricci, comedian Kathy Najimy, and innovative creators Rachel Iwanyszyn, Zaire Alford, and Macy Blackwell. Their role is to carefully review and analyze contenders for the title of the most Halloween-saturated street. They aim to find the street where Halloween manifestations truly captivate the neighborhood, making it a special experience for trick-or-treaters.

According to Ricci, “The best Halloween streets are not defined by their budgets but by the atmosphere they create. It’s about fostering an environment where communities come together, making Halloween enchanting for everyone.” Najimy echoed this sentiment, emphasizing her enthusiasm for neighborhood participation and creativity.

The Search Criteria

To identify the top contenders, Reese's examined a variety of factors, utilizing a blend of data analysis and community insights. They scrutinized aspects such as candy and costume purchasing trends, decoration styles, street walkability, and overall community participation. A survey conducted with 15,000 residents further helped pinpoint which neighborhoods bubble over with Halloween spirit.

Ultimately, Reese's narrowed it down to the Top 150 Streets that showcase undeniable Halloween magic. Residents excitedly await the council's decision, as the winning street will receive a special honor: a block party fueled by Reese's in partnership with Zillow. The festivities will be stocked with beloved seasonal treats, from Reese's Pumpkins to Peanut Butter Cups, and will feature an extraordinary trick-or-treating experience for all.

Community Spirit

The drive behind this unique initiative is Reese's desire to highlight the importance of community during Halloween. With a rich history of being at the forefront of Halloween celebrations, the brand recognizes that the essence of the holiday goes beyond mere candy. It's about the shared experiences and traditions that bind neighborhoods together.

Melissa Blette, Senior Brand Manager for Reese's at The Hershey Company, shared, “Halloween is about those cherished moments of connection built around creativity, nostalgia, and community interaction. Our mission with the Reese's Trick-or-Treatiest Street initiative is to emphasize and celebrate the neighborhoods that create those magical Halloween memories.”

Follow the Journey

Fans eager to keep up with the search can follow the journey on the Hersheyland website and across various social media platforms. The excitement builds as fans anticipate the announcement of which street will hold the prestigious title on October 21.

Furthermore, Reese's will reveal details on special promotions, product launches, and Halloween-themed activities along the way, encouraging community engagement and making this a Halloween season to remember. Reese's Pumpkins, an iconic seasonal offering, will also return this year, adding to the thrill of the spooky festivities ahead.

Conclusion

As the countdown to Halloween continues, Reese’s exciting search for America’s Trick-or-Treatiest Street offers a fun opportunity for communities to come together, celebrate their spirit, and engage in festive activities. This initiative not only promotes the joy of Halloween but also reinforces the bond between neighbors, making the holiday even more memorable for families across the country.