#United States #Indianapolis #fundraising #Bloomerang #Donor Engagement

Understanding the Disconnect in Fundraising

In a comprehensive study released on May 27, 2025, by Bloomerang—the leading platform for fundraising and donor management—key insights were uncovered regarding the evolving landscape of nonprofit fundraising events. The report, titled "Engagement Amplified: A Modern Guide to Fundraising Events," emphasizes the mismatch between how many nonprofits organize events and what potential donors truly seek in these experiences.

Key Findings from the Engagement Amplified Report

1. Galas are Losing Their Luster

Despite their traditional dominance in the fundraising arena, gala events ranked low among donor preferences, coming in at eighth place in popularity. In contrast, events like fun runs, concerts, and community breakfast gatherings are gaining traction, indicating a shift toward more unique and engaging experiences that foster genuine connection among supporters.

2. Texting Isn’t Just for Teens

Interestingly, the study highlighted a major communication gap: while fundraisers perceive text messaging as the sixth most effective promotional strategy, donors actually place it third on their list of preferred communication methods. This discrepancy suggests that fundraisers may need to reevaluate their communication channels to better align with donor preferences.

3. Staffing Challenges are Stifling Creativity

Around 68% of event planners cited insufficient staffing as their primary challenge when organizing fundraising events. This barrier can hinder creativity and limit the potential for innovative fundraising ideas that resonate with donors, ultimately affecting the bottom line for nonprofits.

4. Underutilized Feedback Mechanisms

The report also revealed concerning statistics around feedback collection post-event: only 50% of fundraisers actively solicit input from attendees. Gathering feedback is crucial—not only for improving future events but also for enhancing donor relationships and ensuring that events meet their expectations.

5. The Importance of Post-Event Engagement

A staggering 58% of fundraisers do not have any strategies in place for engaging attendees after an event concludes. This oversight can lead to missed opportunities for cultivating lasting relationships with supporters. According to Ann Fellman, Chief Marketing Officer at Bloomerang, effective engagement must continue well beyond the event itself, fostering ongoing connections through thank-you notes, volunteer invitations, and updates on how contributions make an impact.

A Call for Continuous Improvement

Dennis Fois, CEO of Bloomerang, stressed the importance of transitioning from a seasonal fundraising mindset to one that fosters ongoing engagement. He emphasized that financial pressures and reduced federal funding necessitate innovative and strategic thinking in nonprofit operations. Through the insights gained in the Engagement Amplified report, Bloomerang aims to empower organizations to not only raise funds but to build sustained connections with their supporter base.

Conclusion

The Engagement Amplified report serves as a critical resource for nonprofits aspiring to refine their fundraising strategies. By understanding donor preferences and making informed adjustments to event planning, organizations can not only enhance their fundraising outcomes but can also cultivate a loyal community of supporters committed to their mission. Nonprofits are encouraged to embrace these findings and adapt their event strategies accordingly, ensuring that fundraising events are as engaging and impactful as donors desire. For further insights and practical strategies, access the full report here and take the first step toward transforming your fundraising approach.