Brightstar Lottery Secures Major Nine-Year Contract for Italy Lotto Operations

Brightstar Lottery Secures Nine-Year Extension for Italy Lotto Operations



Brightstar Lottery PLC (NYSE: BRSL), a prominent name in the global lottery industry, has announced its latest achievement: a substantial nine-year agreement allowing its subsidiary, LottoItalia S.r.l., to manage the operations of the Italy Lotto. This crucial agreement comes after a competitive bidding process, which culminated in July 2025.

LottoItalia, under the leadership of Brightstar, is a consortium that also includes Allwyn, Arianna 2001, and Novomatic Italia. The Italian authorities, specifically the Agenzia delle Dogane e dei Monopoli (ADM), previously awarded the Italy Lotto license to this consortium, marking a significant partnership that reinforces the stature of Brightstar within the lottery arena.

Italy Lotto holds the title of the largest fixed odds number game globally, offering unique and exciting opportunities for players. Brightstar and its predecessor entities have managed this esteemed license for over three decades. The new agreement ensures that this tradition continues, cementing the company's role in overseeing the lottery until November 2034. Renato Ascoli, the CEO of Brightstar's Global Lottery division, expressed his enthusiasm about this agreement, stating, "We are delighted to finalize our agreement with ADM and honored to continue being entrusted to operate Italy Lotto, one of the world's largest lotteries."

As the landscape of lottery gaming continues to evolve, Brightstar is poised to enhance player engagement and drive growth through innovative strategies. Plans include developing new player touchpoints and digitizing retail experiences to better serve the Italian market. Furthermore, the company aims to grow its iLottery sales and broaden its offerings by providing iCasino, sports betting, and various digital games.

Brightstar's presence is significant in the global lottery sector, serving nearly 90 customers across six continents. The company stands out as a primary technology provider for a significant number of lottery jurisdictions in the United States, with 26 out of 46 states relying on its advanced technology and solutions. Additionally, Brightstar supports eight of the top ten largest lotteries worldwide.

This new agreement with ADM highlights Brightstar’s commitment to delivering exceptional lottery services with a focus on innovation and player satisfaction. With about 6,000 dedicated employees, Brightstar aims to keep setting benchmarks in the lottery industry while providing valuable community benefits and entertainment for players.

About Brightstar Lottery PLC


As an innovative leader in the lottery sector, Brightstar Lottery PLC focuses on technologically secure and reliable solutions backed by decades of experience. As a premier global lottery company, its operations encompass award-winning games and retail and digital solutions designed to meet customer objectives while offering entertainment to players. Brightstar's unwavering commitment to integrity, service, and responsibility has established it as a trusted partner for governments and regulators, ensuring it complies with the highest standards of operation.

To learn more about Brightstar Lottery PLC and its offerings, visit www.brightstarlottery.com.

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Topics Entertainment & Media)

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