Fox and Rob Unveil Revolutionary Strategy for TIME II Impact Campaign on Juneteenth 2025

Introduction



In a revolutionary move towards systemic justice, Sibil "Fox" and Robert "Rob" Richardson, renowned figures from the Oscar-nominated documentary TIME (2020), have launched the #TimeIIWatch campaign. Scheduled to coincide with the Juneteenth release of their highly anticipated sequel TIME II: Unfinished Business, this initiative promises to reshape not only the way films are launched but also how audiences engage with the pivotal issues of freedom and justice in America.

The Significance of Juneteenth



Juneteenth, marking the emancipation of enslaved African Americans, serves as a powerful backdrop for this campaign. Fox and Rob assert that this day is not just a celebration of past liberation, but a call to action for continued change. As Fox eloquently states: "To Be Free is to Free Others." This mantra encapsulates the essence of the upcoming film and its associated movement, which aims to confront the enduring impact of America’s justice system.

The #TimeIIWatch Campaign



The #TimeIIWatch campaign is more than merely a promotional tool for a film. It aims to mobilize over one million individuals to participate in a unique watch party experience that transcends traditional film premieres. Instead of relegating TIME II to a passive viewing experience, the campaign positions it as a vibrant participatory action that encourages audience engagement and activism.

Following the documentary’s success, which poignantly highlighted the social injustices faced by the Richardsons, TIME II delves deeper into their personal fight. The sequel showcases Rob's reentry into society after 21 years of incarceration, focusing on the continued struggle to liberate their unjustly imprisoned nephew, Ontario, thus extending the narrative of personal loss and systemic injustice.

A Call to Action



The campaign kicks off with a national watch party on Juneteenth 2025, where individuals across the country are invited to participate in live stream screenings of TIME II, supplemented by insightful roundtable discussions aimed at mobilizing collective action. For each registration of $24.99, participants will not only engage in this transformative movement but will also contribute to critical fundraising efforts or community organizing.

Moreover, Fox and Rob have pledged to donate $1 from each registration to the Amistad Research Center, a significant archive dedicated to preserving Black history. Their goal is to raise an ambitious $1 million through the campaign, helping to foster a richer understanding of the Black experience, and ensuring that these narratives are heard and documented.

Looking Ahead: The Film Itself



TIME II: Unfinished Business promises an intimate look at the resilience of the Richardsons. It seeks to explore the raw emotional terrain following Rob’s release from Angola, highlighting the family’s commitment to not only their own freedom but the freedom of others still caught in the tumult of the criminal justice system. Fox states that this film will serve as both a reflection of the past and a hopeful vision for the future.

By framing their storytelling within a broader movement for justice, they emphasize that the real work begins after the credits roll. TIME II will underline the urgency of acknowledging that while emancipation is celebrated, many continue to face the shackles of modern-day imprisonment.

How to Participate



Individuals interested in participating in this groundbreaking initiative can sign up for the watch party via www.TimeTwoMovie.com. Group bookings and opportunities for organized events are also available, encouraging local communities to engage in synchronized discussions around the film’s thematic content.

This campaign marks an inspiring intersection of art and activism, transforming the viewer experience into a powerful collective declaration for justice. Fox and Rob’s initiative not only aims to reach a substantial audience but also seeks to ignite dialog and prompt action against systemic injustices persisting within society.

Conclusion



As the campaign unfolds, the Richardsons invite supporters to join them in their mission to not only witness TIME II but to actively participate in the ongoing struggle for freedom. Their powerful documentary captures not just a personal story, but the urgent need for broader systemic change in America. The time for action is now; through the #TimeIIWatch campaign, Fox and Rob are laying the groundwork for a movement that seeks to elevate voices that demand justice and collective liberation.

Topics Entertainment & Media)

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