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Datassential Enhances Sales Operations with Salesforce Plugin

In a significant advancement for sales operations in the food service industry, Datassential—the premier platform for food and beverage insights—has introduced its new Salesforce Plugin. This innovative integration is designed to provide food service sales teams with seamless access to crucial data that can enhance their target account strategies.

Streamlining Sales with Advanced Integration

Launched on July 9, 2025, the Salesforce Plugin allows sales professionals to integrate Datassential’s operator intelligence directly into their Salesforce environment. With this plugin, users can effectively search, filter, and push targeted accounts—all featuring over 70 pre-populated attributes—into their CRM with just a few clicks, drastically improving efficiency.

Emily Tang, the Senior Vice President of Product Management at Datassential, emphasized, "With the Datassential Salesforce Plugin, your sales team can find the right operators, create or enrich accounts instantly—so they spend more time selling and less time clicking." This tool promises to reduce administrative burdens while boosting pipeline efficiency for food and beverage sales teams.

Key Features of the Plugin

The features of the Salesforce Plugin are impressive:

• - Instant Access: Provides instantaneous access to operator insights across the U.S., Canada, and over 70 other countries, integrated directly into the Salesforce platform.
• - Advanced Targeting Filters: Sales professionals can use advanced filters including address radius, confidence level, and cuisine type, allowing for a tailored approach to account targeting.
• - Automated Record Creation: The plugin automatically generates lead and account records enriched with key data points, ensuring that sales reps work with the most accurate and reliable information at all times.
• - Routine Updates: Account data remains current, with scheduled updates that refresh information automatically, keeping teams informed about changes.

Transforming Sales Processes

This plugin is tailored specifically for the unique needs of foodservice and supply-side sales professionals. By optimizing the operator targeting process, it empowers teams to connect with potential clients effortlessly, making it a vital tool for any food or beverage sales department.

Clients using Salesforce can access the Datassential Plugin through their existing accounts, or they may reach out directly to a Datassential representative for more information. For those interested in seeing the plugin in action, a demo is available on the Datassential website.

About Datassential

Datassential continues to position itself as the leader in the food and beverage intelligence sector. Their platform aids brands, manufacturers, and operators by offering predictive insights and AI-driven tools that cater to the diverse needs of the industry. From trend forecasting to menu optimization and operator targeting, Datassential supports faster, smarter decision-making within the food sector.

In summary, the introduction of the Salesforce Plugin marks a turning point for sales teams, making their processes more efficient and data-driven in today’s fast-paced market. As the food service industry evolves, tools like these will be key in maintaining a competitive edge.