#Palatinose #DM Mitsui #WARABEAT

Exciting Launch of WARABEAT!!

On October 1, 2025, DM Mitsui Sugar Co., known for its popular brands like Spoon and Bara sugar, will unveil a revolutionary energy gel named WARABEAT!! This innovative product incorporates the sustainable energy source Palatinose®, along with delicious flavors that are reminiscent of traditional Japanese sweets called warabi mochi, specifically in brown sugar and yuzu variations.

Focus on Flavor and Functionality

With the arrival of autumn, a peak season for sports enthusiasts, DM Mitsui Group merges taste and functionality in the development of WARABEAT!!. The company, with over 40 years of expertise in natural sugars, has crafted an energy gel that addresses the common concerns athletes have about current gels being overly sweet and hard to consume during intense activity. About 90.3% of runners who participated in surveys noted their satisfaction with the taste, showcasing that WARABEAT!! meets the demand for enjoyable flavors that complement rigorous training.

Palatinose®, the core ingredient in this product, offers a unique advantage. Although it provides the same energy per gram (4 kcal) as regular sugar, its absorption rate in the intestines is approximately five times slower. This property enables sustained energy release, making it ideal for long-duration activities such as marathons or trail running.

Professional Endorsements

The gel will also be promoted by Daichi Kamino, a professional runner known as the