Los Angeles Auto Show to Feature Chevron with Techron as Presenting Sponsor for 2026 Event
The 2026 Los Angeles Auto Show is set to make waves in the automotive world with Chevron confirming its role as the presenting sponsor. This collaboration marks a significant moment for both Chevron and the auto show, as they join forces to highlight groundbreaking developments in fuel technology. Chevron's next-generation Techron, a reformulated gasoline additive, promises to protect engines from deposits typically caused by lower-quality fuels, thereby enhancing vehicle performance.
Scheduled to take place from November 20 to 29, 2026, at the Los Angeles Convention Center, the auto show continues to affirm its status as a premier destination for automotive innovation.
Each year, this prestigious event attracts automakers, designers, and brands dedicated to the driving experience, making it a vital showcase for vehicle launches and cutting-edge technology. "Los Angeles is the largest automotive market in the U.S., and our show is the nexus where consumers and manufacturers converge to explore the future of mobility," asserts Terri Toennies, the President and Chief Operating Officer of the Los Angeles Auto Show.
Andy Walz, president of Chevron Downstream, Midstream and Chemicals, expressed enthusiasm for the collaboration: "Fuel technology is continually evolving. Our new Techron formulation not only maintains the reliability and cleanliness drivers expect but also underscores our commitment to science-driven innovation. We look forward to unveiling it at the LA Auto Show."
Centering around this sponsorship will be a unique on-site experience, presenting the revolutionary Techron directly to attendees alongside the newest vehicles and technologies in the market. As the event draws closer, more details regarding programming and engaging activations will be provided, promising an enriching experience for fans and families visiting the show.
Moreover, the 2026 Los Angeles Auto Show is poised to amplify its consumer engagement by introducing fresh on-site experiences, an expanded program, and special ticket offers aimed specifically at Southern California families. Chevron with Techron will play a prominent role in the show's consumer campaigns and digital initiatives, enhancing visibility and interaction with attendees.
Recognizing the diverse and vibrant driving community in Los Angeles, Chevron has established a robust network of retail stations throughout the region, ensuring that its acclaimed Techron formula is available at every fuel grade. For many Angelenos, Chevron's presence is woven into the fabric of their daily lives, shaping the city's driving experience.
To celebrate this cultural connection, the Los Angeles Auto Show will also spotlight its original video series, All Roads Stories, which captures stories that define Southern California’s rich car culture.
Additionally, Chevron with Techron will have a significant presence at AutoMobility LA, an industry program kicking off the auto show. This event convenes key players in the automotive realm, including manufacturers, suppliers, and media, fostering discussions around vehicle reveals and innovations shaping the industry's future.
The Los Angeles Auto Show, founded in 1907, has proven to be one of the longest-standing and most influential auto events globally. It serves as a vital marketplace for car shoppers, enthusiasts, and media alike, featuring new vehicle debuts, testing opportunities, technology showcases, and more.
As the countdown to this exciting event begins, keep an eye on the Los Angeles Auto Show website for updated information on vehicle launches, special events, ticket offers, and daily schedules leading up to this high-profile celebration of automotive excellence.
Scheduled to take place from November 20 to 29, 2026, at the Los Angeles Convention Center, the auto show continues to affirm its status as a premier destination for automotive innovation.
Each year, this prestigious event attracts automakers, designers, and brands dedicated to the driving experience, making it a vital showcase for vehicle launches and cutting-edge technology. "Los Angeles is the largest automotive market in the U.S., and our show is the nexus where consumers and manufacturers converge to explore the future of mobility," asserts Terri Toennies, the President and Chief Operating Officer of the Los Angeles Auto Show.
Andy Walz, president of Chevron Downstream, Midstream and Chemicals, expressed enthusiasm for the collaboration: "Fuel technology is continually evolving. Our new Techron formulation not only maintains the reliability and cleanliness drivers expect but also underscores our commitment to science-driven innovation. We look forward to unveiling it at the LA Auto Show."
Centering around this sponsorship will be a unique on-site experience, presenting the revolutionary Techron directly to attendees alongside the newest vehicles and technologies in the market. As the event draws closer, more details regarding programming and engaging activations will be provided, promising an enriching experience for fans and families visiting the show.
Moreover, the 2026 Los Angeles Auto Show is poised to amplify its consumer engagement by introducing fresh on-site experiences, an expanded program, and special ticket offers aimed specifically at Southern California families. Chevron with Techron will play a prominent role in the show's consumer campaigns and digital initiatives, enhancing visibility and interaction with attendees.
Recognizing the diverse and vibrant driving community in Los Angeles, Chevron has established a robust network of retail stations throughout the region, ensuring that its acclaimed Techron formula is available at every fuel grade. For many Angelenos, Chevron's presence is woven into the fabric of their daily lives, shaping the city's driving experience.
To celebrate this cultural connection, the Los Angeles Auto Show will also spotlight its original video series, All Roads Stories, which captures stories that define Southern California’s rich car culture.
Additionally, Chevron with Techron will have a significant presence at AutoMobility LA, an industry program kicking off the auto show. This event convenes key players in the automotive realm, including manufacturers, suppliers, and media, fostering discussions around vehicle reveals and innovations shaping the industry's future.
The Los Angeles Auto Show, founded in 1907, has proven to be one of the longest-standing and most influential auto events globally. It serves as a vital marketplace for car shoppers, enthusiasts, and media alike, featuring new vehicle debuts, testing opportunities, technology showcases, and more.
As the countdown to this exciting event begins, keep an eye on the Los Angeles Auto Show website for updated information on vehicle launches, special events, ticket offers, and daily schedules leading up to this high-profile celebration of automotive excellence.
Topics Auto & Transportation）
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