Introduction to the Partnership
On August 28, 2026, CrossBuzz, based in Minato, Tokyo, and JAM Corporation, located in Fukuoka, announced a new collaboration aimed at supporting business growth by addressing marketing challenges and creative needs. The partnership represents a significant step in providing cohesive support for companies and stores looking to enhance their visibility, customer attraction, and sales.
Background of the Collaboration
To successfully nurture a brand and grow a business, understanding both the intricacies of the industry and translating that understanding into high-quality creative outputs is essential. However, as both areas have become increasingly specialized, relying on one without the other may lead to suboptimal outcomes. There is a growing need for a nuanced approach that accommodates industry-specific challenges in attracting customers and making strategic decisions, as well as the capability to effectively realize those strategic visions through creative mediums.
This partnership aims to leverage the expertise that both companies have developed over time. By combining their strengths in business design and creative execution, CrossBuzz and JAM hope to provide exceptional support to their clients.
Scope of the Partnership
The collaboration encompasses several key areas:
- - CrossBuzz will manage the planning, design, and production of websites, landing pages, and various creative materials for businesses supported by JAM.
- - Both companies will be jointly involved in the proposal activities from the initial design phase of brands and businesses.
- - They will establish a continuous support system that includes operational assistance and improvement suggestions after the launch of projects.
JAM brings to the table its strengths in marketing strategies that are rooted in understanding the challenges faced by businesses, ranging from customer attraction to advertising, social media, and PR initiatives. They utilize their extensive experience in various industries, particularly in the restaurant sector, to facilitate brand-building and overall business production.
On the other hand, CrossBuzz specializes in market research, competitive analysis, customer insights, and strategic design. Their services extend to crafting landing pages, website development, web design, creation of owned media, and managing ongoing web operations. This unique combination of analytical and creative skills allows CrossBuzz to effectively communicate the distinctive qualities of enterprises and services.
Value Offered Through the Partnership
1.
Consistent Strategy and Creative Alignment: The marketing strategies developed will be directly reflected in high-quality produced materials that align with the realities of the businesses.
2.
Single Point of Contact: Businesses will no longer have to juggle between different parties for consultation and production requests, simplifying the process.
3.
Ongoing Improvements Post-Launch: Support does not end with delivery; it extends to gathering performance data and suggesting refinements as necessary.
Future Developments
Numerous businesses with outstanding products and ideologies remain unduly obscure, finding it challenging to convey their value propositions adequately. This issue often arises not from a lack of worth but from ineffective communication, uncertain methods, or lack of outlets for consulting.
Through this partnership, CrossBuzz and JAM aim to create an integrated framework that encompasses everything from business conceptualization and creative realization to performance analysis post-launch. Their philosophy emphasizes a long-term partnership rather than transient projects, focusing on fostering sustained growth for their clients.
Comments from Company Leaders
Ken Saka, CEO of JAM Corporation:
Our journey with CrossBuzz began with the collaborative development of the landing page for our 'Recruitment TV' service. Our strength lies in immersing ourselves in the industry to build comprehensive business strategies. By integrating CrossBuzz's web development and design capabilities, we have elevated the value we can deliver to clients. This partnership exemplifies the spirit of collaboration inherent in our company name, JAM, which reflects a harmonious fusion of unique professional strengths to generate unprecedented value.
Ryota Takubo, CEO of CrossBuzz:
We have continuously focused on shaping and expressing the charm of businesses and their services through research and analysis. The addition of JAM's marketing and business production prowess allows us to create tangible results that drive business achievements. Together, we will remain invested in the growth of our clients right through to the very end.
About JAM Corporation
- - Company Name: JAM Corporation
- - Headquarters: 4-18-25 Hakataekimae, Hakata Ward, Fukuoka City, Fukuoka 812-0011, Japan
- - Establishment: March 2022
- - CEO: Ken Saka
- - Business Areas: Marketing consultancy, Recruitment TV services, social media management, web advertising, e-commerce
- - Website: www.jam24.jp
About CrossBuzz
- - Company Name: CrossBuzz
- - Headquarters: 3-8-40 Minami-Aoyama, Minato Ward, Tokyo 107-0062, Japan
- - Establishment: July 7, 2020
- - CEO: Ryota Takubo
- - Business Areas: Landing page design, website creation, owned media development, various creative production, web advertising management, SEO strategy
- - Website: x-buzz.co.jp