Huawei's Future of Gaming Salon Connects China and Europe in 2025
In a groundbreaking move for the gaming industry, Huawei successfully hosted the "Future of Gaming Salon - Germany Edition" on August 29, 2025. This event held in Cologne, Germany, aimed to connect the thriving gaming ecosystems of China and Europe. The salon, organized by Huawei's Game Center, attracted prominent Chinese video game developers, respected European gaming analysts, key opinion leaders, and Huawei's global gaming leadership team. This strategic initiative was designed to provide Chinese game developers with personalized insights, innovative resources, and strategic partnerships aimed at achieving sustainable growth in the competitive European market.
The event fostered lively discussions focusing on the importance of localization in the gaming industry. Attendees engaged in presentations and panel discussions exploring critical topics such as integrated traffic strategies, deep collaborative operations, opportunities in mini-games, and a comprehensive compliance framework for game publishing. Rong Tao, President of Huawei's European device business, inaugurated the event by highlighting the meteoric rise of Chinese games, which now constitute 30% of the top 100 mobile titles in Europe. While opportunities abound, developers are also faced with challenges like linguistic diversity, cultural nuances, and strict GDPR regulations that require careful navigation.
To assist developers in overcoming these hurdles, Huawei has established a sophisticated support infrastructure. This includes its subsidiary Aspiegel in Ireland, which offers dedicated support for game services and regulatory compliance within Europe. Additionally, a localization operational center in Madrid covers 90% of the major languages in the region, and a comprehensive compliance center in Dublin, staffed with over 100 experts, ensures robust support in cybersecurity, privacy protection, and regulatory adherence. Through enhanced localization services encompassing channel expansion, content adaptation, and compliance assurance, Huawei commits to helping its gaming partners seize new opportunities and realize sustainable growth in the dynamic European market.
The salon featured key leaders and creative pioneers from the industry, including notable Chinese video game developers like Tencent, eFun, NetEase Games, NEOCRAFT, and Nuverse. Shan Xuefeng, Management Director of Consumer Cloud Service Europe Ecosystem Development and Sales, delivered a keynote address titled "Leveraging Growth Opportunities in the European Video Game Sector." He shed light on the mature yet intensely competitive nature of the regional market, which is particularly conducive to strategy and role-playing games.
Huawei's localization capabilities were showcased, emphasizing high-conversion channels in HUAWEI AppGallery, partnerships with over 500 key opinion leaders (KOLs), and a dedicated community of over 50,000 engaged gamers, all of which enhance long-term interaction. Beyond digital initiatives, Huawei augmented its brand visibility through immersive activations in flagship stores and by hosting dynamic esports events.
Partner insights were also shared during brainstorming sessions, which highlighted key strategies for adapting to regional preferences and achieving lasting success in the European market. NEOCRAFT, a crucial partner for Chinese gaming companies looking to expand internationally, provided insightful feedback on European player preferences, noting a tendency towards valuing individuality and favoring PvE-oriented experiences over the high-density content preferred by Chinese audiences. Furthermore, leading European game companies such as King, Gameloft, and Nexters underscored the significance of game personalization, community strengthening, and exploring diverse direct consumer engagement channels.
As the European gaming industry serves as a vibrant hub for innovation and features a diverse player base with a rising demand for high-quality mobile games, Huawei's extensive global presence, operating in more than 170 countries and regions, offers exceptional gaming experiences to over 260 million players worldwide. Among the 30 top Chinese game companies expanding overseas, 28 have joined Huawei's international Mobile Services ecosystem, synergizing efforts to create new opportunities and shape the future of the global gaming market. With support systems in place from the localization center in Madrid to compliance expertise in Dublin, Huawei's long-standing presence in Europe, augmented by its renowned wearables, tablets, and flagship devices, fosters a dynamic ecosystem where developers thrive.
The event fostered lively discussions focusing on the importance of localization in the gaming industry. Attendees engaged in presentations and panel discussions exploring critical topics such as integrated traffic strategies, deep collaborative operations, opportunities in mini-games, and a comprehensive compliance framework for game publishing. Rong Tao, President of Huawei's European device business, inaugurated the event by highlighting the meteoric rise of Chinese games, which now constitute 30% of the top 100 mobile titles in Europe. While opportunities abound, developers are also faced with challenges like linguistic diversity, cultural nuances, and strict GDPR regulations that require careful navigation.
To assist developers in overcoming these hurdles, Huawei has established a sophisticated support infrastructure. This includes its subsidiary Aspiegel in Ireland, which offers dedicated support for game services and regulatory compliance within Europe. Additionally, a localization operational center in Madrid covers 90% of the major languages in the region, and a comprehensive compliance center in Dublin, staffed with over 100 experts, ensures robust support in cybersecurity, privacy protection, and regulatory adherence. Through enhanced localization services encompassing channel expansion, content adaptation, and compliance assurance, Huawei commits to helping its gaming partners seize new opportunities and realize sustainable growth in the dynamic European market.
The salon featured key leaders and creative pioneers from the industry, including notable Chinese video game developers like Tencent, eFun, NetEase Games, NEOCRAFT, and Nuverse. Shan Xuefeng, Management Director of Consumer Cloud Service Europe Ecosystem Development and Sales, delivered a keynote address titled "Leveraging Growth Opportunities in the European Video Game Sector." He shed light on the mature yet intensely competitive nature of the regional market, which is particularly conducive to strategy and role-playing games.
Huawei's localization capabilities were showcased, emphasizing high-conversion channels in HUAWEI AppGallery, partnerships with over 500 key opinion leaders (KOLs), and a dedicated community of over 50,000 engaged gamers, all of which enhance long-term interaction. Beyond digital initiatives, Huawei augmented its brand visibility through immersive activations in flagship stores and by hosting dynamic esports events.
Partner insights were also shared during brainstorming sessions, which highlighted key strategies for adapting to regional preferences and achieving lasting success in the European market. NEOCRAFT, a crucial partner for Chinese gaming companies looking to expand internationally, provided insightful feedback on European player preferences, noting a tendency towards valuing individuality and favoring PvE-oriented experiences over the high-density content preferred by Chinese audiences. Furthermore, leading European game companies such as King, Gameloft, and Nexters underscored the significance of game personalization, community strengthening, and exploring diverse direct consumer engagement channels.
As the European gaming industry serves as a vibrant hub for innovation and features a diverse player base with a rising demand for high-quality mobile games, Huawei's extensive global presence, operating in more than 170 countries and regions, offers exceptional gaming experiences to over 260 million players worldwide. Among the 30 top Chinese game companies expanding overseas, 28 have joined Huawei's international Mobile Services ecosystem, synergizing efforts to create new opportunities and shape the future of the global gaming market. With support systems in place from the localization center in Madrid to compliance expertise in Dublin, Huawei's long-standing presence in Europe, augmented by its renowned wearables, tablets, and flagship devices, fosters a dynamic ecosystem where developers thrive.
Topics Entertainment & Media）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.