#Japan #Tokyo #Cool Japan #CJPF #Nighttime Tourism

Event Report: The Inaugural CJPF LAB

On September 24, 2025, the CJPF LAB hosted its first event titled “Exploring the Potential of Nighttime Cool Japan through Technology,” organized by the Intellectual Property Strategy Office of the Cabinet Office. This gathering saw approximately 100 participants both in-person and online, fostering a lively discussion about creating new value in nighttime tourism.

Overview of the Event

Event Title: Exploring the Potential of Nighttime Cool Japan through Technology
Date: September 24, 2025
Location: National Association of Mayors Hall, Room 2
Address: 2-4-2 Hirakawacho, Chiyoda-ku, Tokyo 102-0093
Moderator: Kenichi Watanabe, Director of CJPF and Cool Japan Producer
Speakers:

• - Koumei Sasaki, President, Red Cliff Inc.
• - Tetsuya Kubo, Executive Officer, Naked Inc.
• - Yuusuke Tanaka, Deputy Director, Intellectual Property Strategy Office, Cabinet Office

Participants: Approximately 100
Organized by: Cabinet Office
Operated by: Vpon Japan Co., Ltd.

Highlights of the Talks

During the event, leading figures from various sectors delivered talks on utilizing advanced technologies such as drone shows and projection mapping for regional revitalization. These presentations included detailed case studies illustrating how these technologies have already impacted local communities and enhanced nighttime tourism.

The speakers shared their insights on the integration of entertainment technology into tourism, emphasizing the need for innovative approaches to attract visitors after dark. Attendees engaged in stimulating discussions on the future of nighttime activities, reflecting on the importance of creating unique experiences that resonate with both domestic and international tourists.

One of the focal points of the discussions was the longstanding concern in Japan regarding the underutilization of its vibrant nightlife and cultural assets. By leveraging modern technology, such as interactive displays and aerial drone performances, regions can craft immersive experiences that not only entertain but also educate and showcase local culture.

Following the presentations, the floor was opened for questions and further discussions, allowing participants to voice their thoughts and suggestions on harnessing technology to bolster Japan's nighttime economy. The engagement and enthusiasm displayed highlighted a collective eagerness to explore sustainable strategies for development, ensuring that the initiatives align with Japan's Cool Japan strategy aimed at promoting cultural exports and creative industries.

Conclusion and Future Directions

The inaugural CJPF LAB concluded with a renewed sense of optimism about the potential for nighttime tourism in Japan. Participants left with a wealth of knowledge and new ideas on how to implement technology-driven solutions in their respective regions. The event served not only as a platform for discussion but also as a catalyst for future collaborations among businesses, local governments, and cultural institutions.

About the CJPF

Established in December 2015, the Cool Japan Public-Private Partnership Platform (CJPF) aims to promote the Cool Japan strategy through collaboration across various sectors. It brings together numerous government agencies, corporate entities, and individuals to facilitate information sharing and the formation of business projects that drive the Cool Japan agenda forward.

For more information, visit the CJPF website at CJPF Website.