#Japan #Tokyo #KDDI #Arimura Kasumi #Matsuda Shohta

New au Commercial 'Dream Supporters'

On June 9, 2026, the new au commercial titled "Dream Supporters" will be aired, supporting both the Japanese national soccer team and its future players. This latest commercial, directed by KDDI Corporation, features beloved actors Shohta Matsuda and Kasumi Arimura, who have teamed up for the past twelve years in the popular "San Taro" series, appearing as themselves in this heartfelt celebration of soccer.

The essence of the commercial focuses on the theme "全国からサッカー日本代表にエールを！" (Let’s send cheers for the Japanese national soccer team from all over the country!). It showcases the power of dreams through the eyes of young aspiring soccer players, emphasizing the importance of dedication and teamwork. Matsuda and Arimura portray characters who resonate with the struggles and triumphs faced by both these youth and the national players, encouraging them to pursue their dreams with all their heart.

KDDI’s aim is to inspire individuals on their life journeys, igniting a spirit of challenge, as reflected in their brand slogan "Spark Your Journey." As an official partner of the Japan Football Association (JFA), the company is committed to nurturing future talents in the soccer field.

The Story of the Commercial

The narrative unfolds on a typical workday for Matsuda and Arimura, who pause to watch a group of determined children practicing soccer. Captivated by their enthusiasm, they recall their own experiences, cheering internally as they witness the passion of these young athletes. The scene shifts to a dramatic moment in a Japanese national team game, where the resilience and skill of the players ignite a fire within both actors. Alongside supportive fans, their voiceover delivers a powerful message: "au supports Japan's national soccer team and its future stars."

The filming process was lively, alongside an enthusiastic crowd of extras. Both actors captured authentic emotions, blending joy and support that resonated with the players on screen. The vibrant atmosphere and their keen expressions made the final product reflect the electrifying energy of a live match.

Behind-the-Scenes Insights

As part of the promotional efforts, Matsuda and Arimura shared anecdotes of their experiences throughout the filming. Donning soccer uniforms rather than their usual attire from the "San Taro" series, they felt a unique rush of energy, likening the experience to being at an actual game. The filming captured not only their excitement but also insightful moments reflecting their personal journeys on the field.

In interviews, the pair reflect on dreams they pursued in their youth. Matsuda, a passionate soccer enthusiast, shared that he played as a goalkeeper. He humorously noted that as a child, he might have wanted to try out for a forward position instead. Meanwhile, Arimura recalled her dedication to soft tennis, emphasizing the importance of commitment and resilience.

Interactive Campaigns and Events

Complementing the commercial are campaigns designed to engage fans in supporting the national team. The "全国からサッカー日本代表にエールを！" initiative, held on the official au X account, invites participants to share their cheering messages and enter into a lottery for exciting prizes like the Japan national team uniforms.

Additionally, KDDI will participate in the upcoming "SAMURAI BLUE Festival," a real-world event set to take place from June 11 to June 28, 2026, at MIYASHITA PARK in Tokyo. This festival aims to unite fans and celebrate Japanese soccer culture, accompanied by engaging activities and the opportunity for fans to take photos with player panels.

Conclusion

As the release date approaches, the "Dream Supporters" commercial promises to not only entertain but also inspire countless individuals to chase their dreams in soccer and beyond. As reflected in the camaraderie shown by Matsuda and Arimura, the message is clear: support and encouragement can make all the difference in achieving one's aspirations, whether on the field or in life.