Altrio has officially launched a game-changing innovation for commercial real estate (CRE) brokers with its Integrated Property Marketing feature within the Origin platform. This latest addition aims to replace abstract point systems and data silos, providing brokers with a comprehensive digital solution that streamlines their workflow from marketing to transaction execution.
The Origin platform, which has already become a market leader, enables top brokerage teams to enhance their operational efficiency. With this new marketing capability, brokers can now market their properties and execute transactions without the hassle of managing multiple disconnected systems. Whether it’s curating client contact lists or tailoring outreach efforts based on specific buyer requirements, Origin empowers brokers with tools that ensure a holistic approach to real estate deal management.
One of the standout features of the updated Origin platform is its AI-powered data extraction and aggregation that redefines how market analysis is conducted. By converting every transaction into actionable intelligence, brokers can confidently price properties, provide accurate Broker Opinion of Value (BOV) feedback, and showcase their market expertise—all vital elements for successful negotiation and transaction closure.
The user-friendly updates also offer brokers an impressive marketing toolset.
Key Features of Integrated Property Marketing:
- - Instant Collateral Creation: With just a few clicks, brokers can generate attractive flyers and mobile-friendly online deal portals in mere minutes, significantly reducing the time spent on marketing materials.
- - One-Tap CA Execution: This feature allows brokers to collect Confidentiality Agreements and grant buyers immediate access to critical deal details and documents, streamlining the disclosure process.
- - Built-in Data Rooms: An essential service for modern brokers, these secure data rooms eliminate the need for cumbersome file transfers, allowing all documents to reside in one location for easy access during negotiations.
- - Seamless CRM and Pipeline Synchronization: Keeping contact lists and pipeline activities up to date has never been easier. Origin’s real-time sync feature automatically reflects live deal activity without the need for manual data entry or constant back-and-forth between systems.
Raj Singh, CEO of Altrio, stated, "For decades, real-estate brokers have been forced to juggle multiple disconnected systems—CRMs, email marketing tools, and standalone data rooms. With Altrio, they can execute their entire process, from lead to closing, on a single integrated platform, saving valuable time and centralizing important market intelligence."
The market response has been promising, with several brokerage teams eagerly signing up to digitize their deal processes, anticipating the arrival of deals marketed through Altrio directly in their inboxes shortly.
With this launch, Altrio takes another significant step towards fulfilling its vision of providing real-estate professionals with a complete suite for discovering, analyzing, marketing, and executing transactions seamlessly.
Founded in 2020 and headquartered in Toronto, Altrio is committed to empowering real estate professionals with technology that simplifies deal-making. Its flagship platform, Origin, is achieving widespread adoption among respected investors, lenders, and brokers in the commercial real estate sector, marking a significant advancement in the industry’s digital evolution.
With the real estate landscape rapidly changing, platforms like Altrio's Origin are not just welcome— they are essential for staying competitive in a marketplace where efficiency and client experience are paramount.