SCHEELS to Open New Sporting Goods Store in Blaine, Minnesota, in Spring 2028

SCHEELS Expands to Blaine, Minnesota: A New Era of Sporting Goods

SCHEELS, an employee-owned retail giant, is making waves in Minnesota with the announcement of a new store set to open in Blaine in the Spring of 2028. This new 250,000-square-foot location will mark SCHEELS' deepening roots in the Twin Cities metro area, joining its existing store in Eden Prairie and becoming the sixth store in the state overall.

With over 120 years of history in Minnesota, SCHEELS has established itself as a trusted retail destination that prioritizes customer experience and community engagement. "Minnesota has always been a proud part of the SCHEELS story, and we're thrilled to make Blaine the next chapter," stated Matt Hanson, SCHEELS CEO. This sentiment reflects the company's commitment to not just sales, but to building relationships within its communities.

Building Connections and Creating Jobs

Strategically situated near the National Sports Center and TPC Twin Cities, the new SCHEELS location promises not only a home for sporting goods but also a vibrant community hub. The store is expected to create over 500 new jobs, representing a significant economic boost to Blaine and surrounding areas. Co-Developers Bader Companies and Elevage Development emphasized, "We didn't just bring in a store; we brought in an experience. SCHEELS is more than retail—it's a community hub, a destination, and a sign of what's possible when vision, teamwork, and local pride come together."

Blaine’s local government leaders have welcomed the addition warmly. Mayor Tim Sanders shared, "We are excited to welcome SCHEELS to Blaine as part of a transformational redevelopment project that will anchor a destination offering more than just shopping. It’s about creating memorable experiences for residents and visitors through recreation, dining, and community connection."

Exceptional Customer Service

Remaining true to its core values, SCHEELS will focus heavily on providing exceptional service. The Blaine location will ensure that every staff member is a trained expert, having undergone thorough training through SCHEELS University. The store will cater to a diverse range of athletic needs, offering specialized services like golf club fittings performed by certified experts, baseball, and softball fittings with advanced technology, and archery services by skilled technicians.

Add to this, the Blaine SCHEELS will feature one of the largest inventories in the industry across 80 specialty shops. From top brands like NIKE and Wisconsin’s own UNRL to niche products from exclusive brands such as Vuori and Wolf and Shepherd, the store will be an all-encompassing retail paradise for sports enthusiasts. SCHEELS Toyland will even rival major toy retailers with a large selection of LEGO products.

An Experience Like No Other

SCHEELS promises to deliver an unparalleled shopping experience. Apart from the extensive product range, customers can expect engaging entertainment options that include attractions like a Ferris Wheel, a candy shop, and a 16,000-gallon saltwater aquarium home to over 600 fish. Additional offerings will include a wildlife mountain, interactive arcade games, and a gourmet restaurant providing delicious soups and sandwiches, ensuring that visitors have reasons to stay and explore.

Interim Blaine City Manager Erik Thorvig said, "The addition of SCHEELS to Blaine is a major win for our community. This project will bring hundreds of quality jobs to the area, boost our local economy, and help create a vibrant destination." It’s clear that SCHEELS intends to be more than just a store—it aims to become an integral part of the community fabric.

A Bright Future Ahead

Scheduled to be the 37th SCHEELS store, this new location further cements SCHEELS' status as a leader in retail, workforce development, and community involvement. Founded in 1902, SCHEELS has grown to operate 34 stores across 16 states, with a vision that focuses on employee ownership and community stewardship. As stated by Steve D. Scheel, the great-grandson of the company founder, the organization is consistently poised for further expansion and innovation.

The upcoming Blaine store symbolizes not just SCHEELS' growth, but also its extensive commitment to the communities it serves. With events and updates expected in the coming months, local residents can anticipate an arrival unlike any other, blending shopping with an unforgettable experience.

As SCHEELS prepares to embark on this new venture, the excitement continues to build as the company emphasizes its mission to remain a trusted partner in the community, providing expert advice, high-quality equipment, and opportunities for celebration. It's clear that Blaine is in for an exciting addition in the coming years.