#Japan #Sapporo #Sapporo Collection #FRUITS ZIPPER #Yui Sakurai

A Glimpse into the Celebration of Fashion at the UP-T Sapporo Collection 2026SS

On May 17, 2026, the highly anticipated UP-T Presents SAPPORO COLLECTION 2026 SPRING/SUMMER took place at the Sapporo Convention Center in Shiroishi, Hokkaido. This grand fashion event, marking its 24th edition, attracted around 2,430 attendees from all over Japan and concluded with an exhilarating atmosphere.

This year’s event embraced the common theme “STARLIGHT,” aligning with the upcoming OKINAWA COLLECTION 2026 scheduled for June 20, 2026. The show aimed to express the “new creation” that emerges through the resonance of diverse identities and values in fashion. With over 140 talented performers, the event featured approximately five hours of captivating performances that enchanted the audience.

A special feature of the event was its hybrid format, incorporating live streaming through the Mikucha app developed by DONUTS, allowing fans to join in from the comfort of their homes. The official social media channels on X, Instagram, and TikTok also shared live snippets and behind-the-scenes moments. Attendees and online viewers alike were encouraged to engage using the hashtag #アップティーサツコレ26SS for further posts and comments from the participants.

Exciting Performances and Highlights

Among the remarkable performances, the opening act featured Tegan, who mesmerized the crowd with her beautiful rendition of Vaundy’s “Odoriko” and her original song “I Choose Me.” Following Tegan, the dance and vocal group SE7ENTH SENSE performed energetic hits including “Midnight Princess,” “ROCK UR BODY,” and “ANTi-HERO.” They were then followed by the much-loved group ALL IN, marking their fourth consecutive appearance and leaving the audience captivated with their songs “Honnouban” and “ALL IN.”

The excitement of the audience peaked with the grand performance by the seven-member idol group Congratche, winners of the NEXT IDOL GRANDPRIX 2026. Their dynamic performance included the popular tracks “Pakkāan” and “BibiBitto Beat” and heightened the anticipation for what was to come on stage.

Stylish Runway with Z-Generation Icons

The fashion stage opened under a warm spring sun, with blooming cherry blossoms creating a picturesque backdrop. Yui Sakurai from FRUITS ZIPPER led the runway in a delicate floral tunic and shorts ensemble, eliciting cheers from the crowd. Other models including Eina Nakano, Yuna Mito, and Runa showcased bright summer looks featuring floral patterns, lace, and ruffles, captivating fashion enthusiasts with their stylish presentations.

Particularly striking was the Kemari87 KISHISPO stage supported by Adidas, where models showcased FIFA World Cup jerseys while exuding sporty flair combined with chic aesthetics. The participants included Kiko, Nanami Minami, and Saki Honda, among others, each impressing with their coordinated styles.

In addition, the Avail Stage featured collections from original brands such as CHIP CLIP and SUREVE, presented by models like Ria Yonezawa and Lisa, each highlighting their brand's unique appeal.

Backstage Insights and Future Events

The event’s MCs were comedians Barbie from Hokkaido and Miwi Moriyama, who energized the atmosphere with their dialog. Yui Sakurai graciously expressed her excitement, remarking on the honor of being the first face of the event and sharing her motivation as she walked the runway.

During the opening talk, it was announced that the next major event, the SAPPORO COLLECTION 2026 AUTUMN/WINTER, will be held on November 22, 2026, at the same venue, generating great anticipation among attendees.

Tickets for the upcoming autumn/winter show have been made available for pre-sale to those registered as friends on the official SAPPORO COLLECTION LINE account.

Discovering New Faces in Modeling

A highlight of the event was the STARLIGHT AUDITION, aimed at uncovering the next Z-generation fashion icons from Hokkaido. Eleven finalists, meticulously selected through multiple screening processes, took to the stage for the final audition. The grand prize offered participants the opportunity to perform on the fashion brand stage that day, providing a crucial stepping stone for their careers.

Unique Booth Experiences

As participants mingled and posed for pictures, the booths showcased various brands and initiatives. Highlights included a booth from Unilever featuring the new Dove Pearl Shining product, while another booth introduced the importance of femcare through various health discussions. The spirit of innovation shone at the UP-T booth, where on-demand customized goods were on display, drawing in creative crowds.

The lively interactions, performances, and fashion statements celebrated at the UP-T Sapporo Collection set a vibrant tone for the coming spring and summer. The event is expected to continue with new stories and showcases as the season unfolds. Don’t miss the upcoming vol.2 report that will detail the second half of this spectacular fashion celebration!

For more details about SAPPORO COLLECTION, visit their official website.