#Japan #Tokyo #The New School #No Company #IHI Aerospace

Exploring Innovative Recruitment Strategies at The New School Event

On January 28, 2026, an exciting event will unfold at The New School in Tokyo's Kamiyacho area, organized by No Company in collaboration with Nikkei BP Research Institute. This event aims to draw HR and recruitment professionals into a community that fosters creativity and collaboration in recruitment marketing strategies. Keynote speakers include Kyōhei Funami of IHI's Aerospace and Defense Division, Yukari Yasuhara from Nikkei BP Research Institute, and Yūko Ichikawa, CEO of Market River.

Background: IHI's Transformation through Recruitment

The keynote discussion evokes a crucial question: “Can corporate innovation truly be achieved?” IHI, a leading heavy-industry manufacturer in Japan, achieved the remarkable feat of hiring 100 transformative talents within just one year, thereby propelling significant business change. This event will delve into IHI's innovative recruitment communication strategies that spearheaded this initiative, focusing on its collaboration with the popular manga, Space Brothers, and digital marketing techniques leveraging social media.

With a mindset governed by the urgency of adaptation, the company tackled challenges hindering conventional recruitment: a noticeable gap between its name recognition and the reality of its operations. The discussion will not only spotlight the strategies that made this transformation successful but also address the internal resistance to change often found within large corporate entities.

Challenges and Solutions: A Near Real-time Recruitment Experience

During the panel discussion, various themes will be tackled, including:
1. Quest for 100 Hires: A V-shaped recovery post-COVID and the rationale behind the urgent need for transformation.
2. Breaking Away from Being a Hidden Gem: How collaborations like the Space Brothers and social media advertisements have redefined recruitment branding for B2B manufacturers.
3. Surmounting Resistance to Change: Insights on overcoming grassroots resistance as the company trained interviewers and redefined workplace consciousness.
4. From Recruitment to Organizational Development: The implications of integrating new hires (career recruitment) and the subsequent invigorating effects on the overall organization.
5. Recruitment Interlinked with Stock Markets: A vital discussion on how recruitment strategies correlate with solid business creation and company reputation in stock markets.

Why Attend?

This event is tailored for senior executives, HR executives, and recruitment heads from long-established and legacy industries, as well as rapidly growing companies experiencing significant transformation. It is also beneficial for those responsible for recruitment marketing and branding who are facing challenges with awareness generation.

By participating, you will garner actionable insights and innovative solutions to tackle recruitment challenges your organization may face. Whether you aim to expand recruitment numbers swiftly or incorporate novel recruitment techniques, we invite you to engage actively in transforming how you execute hiring processes.

About The New School

The New School embodies a vibrant community project by No Company, aimed at developing insights, fostering connections, and stimulating experiences that challenge the status quo in career and organizational development. No Company’s mission focuses on inspiring organizations and individuals to move away from outdated conventions and embrace a transformative mindset.

The New School will empower participants, be they HR personnel, aspiring job seekers, or individuals looking to shift careers, by providing a platform for diverse collaboration and dialogue.

Meet the Speakers

• - Kyōhei Funami (IHI): Has been instrumental in nurturing a corporate environment that embraces transformation, ensuring the acquisition of key personnel to drive business growth.
• - Yukari Yasuhara (Nikkei BP): Engaged in extensive research and editorial work centering on human capital management, finance, and ESG considerations.
• - Yūko Ichikawa (Market River): A seasoned expert in investor relations with a wealth of experience, dedicated to helping businesses understand the synergy between recruitment practices and market performance.

Event Details

• - Date: January 28, 2026
• - Time: 7:00 PM - 9:00 PM (Doors open at 6:30 PM)
• - Location: WeWork Kamiyacho Trust Tower, Tokyo, Japan
• - Participation Fee: Free
• - Registration: Reserve your spot here

Prepare for an enlightening evening of exploration, inspiration, and a closer look into the future of recruitment and organizational change!

Whether you are from a well-established company facing hiring challenges or part of a burgeoning firm poised for rapid growth, this event promises to equip you with innovative approaches to tackle recruitment and culture transformation decisively.