Aoba Group Launches 'Mori Match' to Connect Companies with Forest Restoration Initiatives

Aoba Group Launches Innovative 'Mori Match'

Aoba Group Inc., based in Chiyoda, Tokyo, officially unveiled its new forest restoration matching service, "Mori Match," on May 12, 2026. This initiative targets businesses eager to contribute to environmental sustainability by connecting them with tailored forest creation plans.

How 'Mori Match' Works

The platform makes it easy for companies to get involved in forestry projects. Users answer five simple questions in about a minute, allowing the system to propose a customized forest restoration plan tailored to their specific goals, scales, and interests. After the diagnostic process, companies can immediately apply for free consultations and on-site visits, all in a one-stop service.

Furthermore, Aoba Group aims to expand its network beyond its own projects to include local municipalities and other forestry service providers, creating a comprehensive infrastructure for engaging with nature capital industries across the country.

Why Now?

Given the rising urgency for businesses to shift towards decarbonization and nature-positive strategies, many organizations are feeling overwhelmed.

Common concerns include:

- Uncertainty about where to begin their initiatives.
- Interest in forestry and reforestation but lacking clarity on how it aligns with their ESG and branding strategies.
- Needs for actionable steps to comply with TNFD and biodiversity disclosures, without know-how.
- Desires for accessible information on plans and costs.

'Mori Match' was developed as a nimble intermediary that bridges companies and forestry initiatives, helping both to find common ground effortlessly.

Key Features of 'Mori Match'

1. Quick and Easy Diagnostic: Completing just five questions takes about a minute, and no personal information is required, making participation accessible.
2. Instant Customized Proposals: The diagnostic results generate an immediate, tailored forest restoration plan based on five key axes: objectives, involvement, scale, focus points, and interest in J-Credits/nature coexisting sites.
3. Comprehensive Service: Companies can seamlessly proceed from diagnostics to free consultations and site visits with expert teams from Aoba Group, including support for internal approvals and preliminary estimates.