Werner Ladders Celebrates 17 Years as NCAA March Madness Official Ladder

Celebrating 17 Years of Excellence: Werner's Role in NCAA March Madness

As the NCAA March Madness season unfolds, Werner, a leader in the ladder industry, proudly celebrates 17 years as the official ladder provider for this thrilling college basketball tournament. An emblem of safety and tradition, Werner's ladders are not just tools; they represent moments of achievement for college players and coaches alike.

The Tradition of Net-Cutting

The NCAA Men's and Women's Championship games mark an exhilarating time in college basketball history. Each year, teams that emerge victorious in their respective tournaments partake in a cherished ritual: cutting the nets. This moment signifies their achievements and sets the stage for celebration on a national scale. For 17 years, Werner has been at the forefront, ensuring that the ladders used during these ceremonies are not only functional but also embody the aspirations of every athlete climbing toward greatness.

Custom Engineering for Champions

Werner’s commitment to excellence shines in the design of their exclusive Podium Ladders, specifically tailored for NCAA events. These ladders are engineered with meticulous attention to detail – featuring wider rungs, spacious platforms, and elevated guardrails. Such design optimizations ensure safety and accessibility, allowing players and coaches, regardless of their size, to climb confidently. Each ladder serves as a symbol of achievement during the net-cutting ceremonies, reinforcing Werner's longstanding dedication to athlete safety.

Stacy Gardella, Head of Global Marketing Technology Operations at ProDriven, stated, "March Madness represents the defining moments of college basketball, and Werner is honored to provide the ladder that champions climb." Building these ladders requires significant planning and effort, with nearly 100 custom ladders being built and delivered nationwide each season.

Extending Support Beyond the Court

Besides the spotlight at the NCAA championships, Werner makes a meaningful impact off the court by donating a portion of the ladders to local YMCAs and schools participating in the tournaments. This gesture not only supports community programs but also reinforces Werner's commitment to nurturing future generations of athletes. By providing safe and reliable equipment, they empower the next wave of sporting champions.

The ladders prominently feature the Werner brand throughout national broadcasts and digital media, marking the company's footprint in a historic tradition that has grown since the 1940s. This association with NCAA March Madness has become more than just a business venture; it solidifies Werner's place in the fabric of college sports culture.

Engaging Fans with the Net-Cutting Experience

To deepen their connection with sports fans, Werner has launched a dynamic experiential ladder tour across NCAA championship host cities. During select, in-person events, attendees can engage with the iconic Podium Ladders, take photos, and participate in contests for exclusive merchandise. Using the hashtag #WernerMadness or tagging @wernersafetyaboveall on their social media, fans can share the excitement and festivities surrounding March Madness.

Winning schools are also recognized with a Championship Werner Ladder, which can be prominently displayed on their campuses as a testament to their achievements. This initiative fosters pride in the community and among student-athletes, celebrating their hard work and determination.

Supporting Coaching Excellence

Additionally, Werner remains committed to supporting excellence in basketball coaching through sponsorships of reputable organizations such as the National Association of Basketball Coaches (NABC) and the Women’s Basketball Coaches Association (WBCA). They have also been title sponsors of the Naismith Awards since 2017, honoring coaches whose leadership creates winning teams.

The 2025 season sees finalists being recognized at prestigious ceremonies, emphasizing Werner’s dedication to celebrating the influences that shape college basketball.

In conclusion, Werner's longstanding alliance with the NCAA and its role in the March Madness tradition illustrates the brand's commitment to not only providing superior climbing products but also prioritizing safety in sports. As they celebrate 17 years, Werner continues to stand strong, ensuring that moments of triumph on the court are complemented by the reliability and support of their products.

For more information on Werner's products and its legacy in the NCAA, visit www.wernerladder.com.