Celebrating a Milestone: 500 kg of Food Waste Reduction Achieved at King of Bite Event

Achieving 500 kg of Food Waste Reduction at the King of Bite Event

KNOCK Inc., based in Shinjuku, Tokyo, has announced that the latest episode of its immensely popular eating contest series, 'King of Bite', will start streaming on June 15, 2025. This series has attracted over 60 million views and showcases an exciting clash of Japan's top competitive eaters.

The initiative comprises a total of ten videos that will be released weekly every Sunday on the Samurai Eating Channel. Audiences looking for more updates can look forward to information shared regularly on X by Yuma Ogawa, the executive producer of this project.

The first public recording of the latest event, 'King of Bite - 2025 Spring', took place on May 4, 2025, at the Kitazawa Town Hall in Shimokitazawa, a neighborhood known for its creative culture. This contest is distinguished by its theme focusing on massive eating while addressing food waste reduction, launching a novel challenge to make a significant impact on this critical issue.

As part of this event, competitive eaters devoured dishes made from irregular, unsellable vegetables, successfully achieving their ambitious goal of reducing food waste by 500 kg. This fusion of epic food battles and social responsibility marks a significant step towards resolving societal issues through entertainment.

Event Details

Date and Time: May 4-5, 2025, from 14:00 to 19:00
Location: Kitazawa Town Hall, 2-8-18 Kitazawa, Setagaya-ku, Tokyo 155-8666
Participants: The event featured notable participants, including Eiji Okuma as the commentator, Moena Azuki and Russian Sato as hosts, along with Michael Takahashi and Kohei Yamamoto providing commentary. Competing eaters included MAX Suzuki, Yoshiki (KING Yamamoto), Paku Paku Zousan, Shinoken, Ebimayo, and many more.
Special Sponsorships: The event also received backing from several businesses, including Shinwa Clinic for Hair Transplantation, and premium water brands, setting the stage for a stellar collaboration that pushes innovative boundaries.
* Brand Collaborations: Featured brands include Kozouzushi, Taco Bell, and new flavors from local startups.

Upcoming Events

Listeners can also anticipate an announcement made at the event’s conclusion regarding the next installment, scheduled for November 23, 2025, at The Grand Hall in Shinagawa, Tokyo. The goal for this upcoming event has been elevated dramatically, aiming to facilitate the reduction of 1 ton of food waste, doubling the previous event's accomplished goal. Attendees will enjoy a culinary experience tailored around the themes of taste and social engagement, fostering an all-inclusive atmosphere for eating and cheering. The ticket sales for this thrilling event will open on June 22, 2025, at 21:00 on the Mogumogu Market, and fans are encouraged to act quickly as tickets are expected to sell out fast.

Merchandise and Support

To commemorate the excitement, merchandise from the event is now available for sale. Items include exclusive designs featuring the 20 star competitors who once again made the event unforgettable, allowing both participants and fans to own a piece of the fierce competition. All sales proceeds will contribute toward future prize funds for participating eaters, continuing to encourage amazing performances in the competitive eating community.

With legends of the eating world continuously joining the ranks, the excitement only grows. If you are interested in becoming a sponsor or wish to learn more details about the event, feel free to reach out directly to Yuma Ogawa at KNOCK through phone (03-6258-0669) or email (info@knock.co.jp).