#United States #Atlanta #Financial Wellness #Purchasing Power #Jason Steed

Jason Steed Joins Purchasing Power as Vice President of National Sales & Market Development

On August 20, 2025, Purchasing Power announced the significant appointment of Jason Steed as Vice President of National Sales & Market Development, effective from August 11. This strategic move aims to enhance business growth within the company while continuing to advance its initiatives in financial wellness for employees across various sectors.

Purchasing Power, known for its innovative financial wellness voluntary benefit, provides employees with access to a convenient employee purchase program facilitated through payroll deduction. With Steed in this leadership role, the company seeks to amplify its reach and offerings through effective channel partnerships, direct sales, and alternative platforms, thereby maximizing revenue potentials.

Steed's Role and Responsibilities

In his new position, Steed will oversee the national sales team, driving new client demand while strategically identifying acquisition opportunities across multiple industries. His experience will be instrumental in bolstering the existing portfolio while also innovating service delivery.

Assad Lazarus, the Chief Commercial Officer of Purchasing Power, commented, “Jason’s appointment represents a crucial step forward in our ongoing growth and our evolving approach to national sales within the broker partner ecosystem. His impressive history of developing high-performance sales strategies and building robust, trustworthy partnerships highlights the leadership we require to scale our impact.”

With a rich history of over 30 years in business development experience, particularly within employee benefits and market expansion strategies, Steed’s insights are expected to invigorate Purchasing Power. Before this role, he served at Equifax Workforce Solutions for six years and also held significant leadership positions at Pacific Resources Benefits Advisors and Beneplace, where he deepened his knowledge in core voluntary benefits and HR technology practices.

A Vision for the Future

Expressing his enthusiasm about joining Purchasing Power, Steed stated, “Joining Purchasing Power at such a critical growth juncture is exciting. The company embodies a clear mission and a deep-rooted commitment to its partners, clients, and the end-users of its programs. I look forward to propelling our business development initiatives forward, unlocking innovative opportunities that deliver lasting value.”

Steed is based in Colorado Springs, Colorado, and aims to bring fresh energy and leadership stability as the company navigates this next chapter.

The Importance of Financial Wellness

At its core, Purchasing Power provides a unique solution that aims to alleviate unexpected financial strains experienced by many employees. The voluntary benefit program allows employees to acquire products and services, making payments through manageable payroll deductions over time. Notably, 71% of customers recognized that Purchasing Power positively influences their decision to remain with their employer due to the enhanced total rewards offering this program provides.

This reflects a broader trend within organizations recognizing the importance of financial wellness benefits in improving employee satisfaction and retention.

About Purchasing Power

Purchasing Power, LLC, is based in Atlanta and has been instrumental in offering employers innovative financial wellness solutions, particularly the employee purchase program that allows payroll deduction for an array of consumer products and services. As part of its commitment to supporting millions of employees through Fortune 500 companies, government agencies, and other significant organizations, Purchasing Power seeks to enhance financial flexibility among the workforce.

For more insights into their offerings, visit Purchasing Power.