#USA #St. Petersburg #LiveRamp #Valpak #Audience

Valpak Intelligence Collaborates with LiveRamp

Valpak Intelligence is thrilled to announce the launch of its audience segments, specifically targeting new movers and new businesses, directly within the expansive LiveRamp Data Marketplace. This integration marks a significant milestone for marketers, brands, and agencies looking to enhance their audience targeting capabilities without the hassle of separate licensing agreements.

In a world where data-driven decisions are paramount, Valpak’s EVP of Audience Product Development, Benjy Uhl, acknowledges the longstanding conflict between scale and precision that marketers have faced. "Marketers have been forced to choose between scale and precision for too long," Uhl stated. With the incorporation of Valpak's postal-anchored identity data into LiveRamp's platform, the barrier is lifted, enabling brands to access deterministic audiences efficiently.

The Power of Valpak's Data

For over 50 years, Valpak has been a trusted name in direct mail, building an extensive database that encompasses around 135 million households, more than 580 million email addresses, and over 200 million phone numbers. This treasure trove of consumer data is tied to a robust, deterministic household spine, ensuring marketers can connect with their target audience with unparalleled accuracy.

By integrating with LiveRamp, Valpak not only broadens the availability of this invaluable data but also enhances the targeting capabilities for brands navigating a competitive landscape. Marketers can now seamlessly discover, license, and activate audience segments across all major Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), connected TV platforms, and CRM destinations.

What This Means for Marketers

The facilitation of access to Valpak's audience segments within the LiveRamp Data Marketplace empowers brands to establish targeted campaigns that resonate with potential customers effectively. Marketers can engage with new movers—individuals recently relocated to a new area—and new businesses, capitalizing on the relevance these segments hold for localized marketing strategies.

In a time when the identity landscape is undergoing rapid evolution, integrating into the LiveRamp network positions Valpak as a leader in supplying high-fidelity audience targeting solutions. Brands can leverage advanced identity resolution to gain deeper insights into customer behavior, allowing for more personalized marketing efforts that ultimately drive engagement and conversion rates.

Conclusion

As Valpak Intelligence continues to revolutionize how businesses approach audience targeting, the collaboration with LiveRamp solidifies its mission to streamline data accessibility for marketers. Companies can now focus on what truly matters: crafting compelling campaigns, building meaningful customer relationships, and driving growth in an ever-evolving digital landscape. This partnership not only simplifies the process but also opens doors for innovative outreach strategies, making it an exciting development in the field of data intelligence.

Explore the expansive possibilities that come with the integration and witness how Valpak Intelligence's data can transform your marketing strategy for a superior outcome.