DatVietVAC's VieON Expands with ODK Media Partnership in North America
DatVietVAC's Expansion into North America with VieON Global
In a significant move, DatVietVAC, the foremost media and entertainment conglomerate from Vietnam, is marking its entry into the North American market. This expansion is made possible through the launch of an Advertising-Based Video on Demand (AVOD) service on its global streaming platform, VieON Global. The strategic partnership with ODK Media, a prominent player specializing in the distribution of Asian content in North America, lays the foundation for this ambitious venture.
The collaboration is particularly vital as ODK Media is set to deliver a variety of premium content from Korean and broader Asian markets to the Vietnamese-American audience via VieON Global. Simultaneously, ODK Media will oversee the AVOD operations and monetization efforts in North America, aiming to cater to the growing demand for Asian media content in the region.
Several factors have contributed to this strategic expansion. The unprecedented rise in popularity for Asian films and television shows in the U.S. marketplace has created a unique opportunity for media firms like DatVietVAC to reach Western consumers. As a well-established media company with over 12 years of experience, ODK Media is strategically positioned to guide this expansion, owing to its deep understanding of the Asian-American demographics.
A Promising Future for Both Companies
Joonseok Lee, the COO of ODK Media stated, "This partnership is a watershed moment for ODK Media as we work to further cement our status as the go-to hub for Asian media in North America. We have high expectations for collaboration with Vietnamese media buyers through this venture."
DatVietVAC echoes this enthusiasm, revealing that the AVOD model will serve as a cornerstone of its effort to grow in North America. The platform offers a rich catalog of some of Vietnam’s most popular content, including top-rated films, beloved series, and exclusive television programs. The company is dedicated to sharing the captivating essence of Vietnamese entertainment with audiences all around the globe.
To realize its ambitious vision, DatVietVAC sought a partner that not only possesses extensive industry experience but also has a robust understanding of cultural contexts. Their alignment with ODK Media, which excels in streaming service management and content monetization, makes them an ideal collaborator for this endeavor.
About ODK Media and VieON Global
Founded in 2011, ODK Media, Inc. has been a bridge connecting viewers with premium international content, operating platforms such as OnDemandKorea, OnDemandChina, OnDemandViet, and Amasian TV. The company focuses on providing comprehensive end-to-end solutions that cover everything from content distribution to localization and monetization for global broadcasters.
In 2023, VieON Global was launched as a flagship streaming service by DatVietVAC. It aims to offer a broad spectrum of both Vietnamese and international content to global viewers. This most recent initiative to enter the North American market is set to significantly enhance the outreach of Vietnamese media.
For those interested in the offerings of VieON Global, you can stream content via their website or download the VieON App available on Google Play and the App Store.