adidas and GLO Brands Forge a Long-Term Partnership for Safety Footwear Innovation

adidas and GLO Brands Team Up for Safety Footwear

In a groundbreaking move for the safety footwear market, global sporting giant adidas has partnered with GLO Brands B.V., a subsidiary of Bunzl plc, to introduce a new line of high-performance safety shoes. This collaboration signifies not just an entry into new product territory but also a commitment to delivering footwear that meets the demanding needs of professionals across construction, maintenance, and logistics sectors.

The partnership was announced on October 8, 2025, highlighting a shared vision to produce best-in-class safety footwear. With the name 'adidas pro work,' the new line aims to combine top-level protection with functional design while ensuring that the comfort and aesthetics do not fall short. As industries evolve and workforce demands change, this footwear category is positioned to meet those challenges head-on.

Functional Performance Meets Style

Lauren Mooney, General Manager of GLO, emphasized the advantages this partnership brings. "Partnering with GLO ensures category leading safety expertise, global reach, and responsible sourcing," she noted. As part of Bunzl plc, GLO leverages its extensive knowledge in personal protective equipment (PPE) to enhance adidas' design ethos. This synergy is intended to produce footwear where uncompromised protection is seamlessly integrated with the unique style adidas is known for.

The 'adidas pro work' line is designed for working professionals who demand both durability and comfort as they navigate challenging environments. By prioritizing protection, performance, and style, the new footwear will cater to a diverse range of industries, reinforcing the necessity of safety in the workplace without sacrificing personal expression.

Upcoming Launch and Collaborations

The first models of adidas pro work footwear are expected to be available in the second quarter of 2026, with distribution through selected partners and channels. This strategic rollout underscores the companies' desire to establish a robust presence in the safety footwear market right from the outset.

For businesses intrigued by this collaboration, GLO Brands is welcoming distributors and wholesalers to participate in the launch. Interested parties can reach out via the provided contact points for collaboration opportunities or further inquiries. Moreover, a dedicated online platform for adidas pro work products is set to go live on the same day as the announcement, showcasing the line and allowing consumers and businesses to explore the range ahead of the official release.

About adidas and GLO Brands

adidas has long established itself as a global leader in the sporting goods sector, boasting over 62,000 employees and generating sales of €23.7 billion in 2024. The brand’s influence is recognized worldwide, with its commitment to innovation at the forefront of the company’s ethos.

Meanwhile, GLO Brands specializes in providing high-quality safety solutions and PPE, capitalizing on an expansive distribution network that ensures their products are both innovative and compliant. Being part of the esteemed Bunzl plc streamlines their operations and enhances their commitment to responsible sourcing and consumer safety.

As the safety footwear landscape evolves, the adidas and GLO partnership appears poised to make a significant impact, setting new standards for safety and style in various working environments. With their combined expertise and shared vision, the future of safety footwear looks promising.