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Books-A-Million Initiates Fall 2026 Coffee for the Troops Campaign

Books-A-Million™, recognized as the second-largest bookstore chain in the United States, has unveiled an exciting initiative aimed at supporting active military service members and veterans. The Fall 2026 Coffee for the Troops campaign, which runs from September 19 to October 17, 2026, promises to be a heartwarming endeavor in partnership with Soldiers' Angels, a notable nonprofit organization dedicated to aiding military families.

The goal of this campaign is ambitious yet attainable – to collect more than 50,000 bags of coffee. Customers are encouraged to purchase bags of Joe Muggs Coffee from Books-A-Million and 2nd & Charles stores across the nation, or via their online platform, for donation to deployed service members, veterans in VA hospitals, and those returning home. This biannual event is designed not only to provide a comforting beverage but also to deliver a taste of home to those serving far from it.

In a display of cooperation and support for this noble cause, Royal Cup, the long-standing roasting partner of Books-A-Million, will generously contribute an additional 10% of the total coffee collected. This collaborative effort underscores a community spirit and a commitment to uplift those who diligently serve the country.

A special touch to this initiative allows customers to pen personalized messages of gratitude and encouragement on the coffee bags, creating a sentimental connection and reinforcing the message that these heroes are remembered and valued. Scott Kappler, Vice President of Operations at Books-A-Million, emphasized the impact of such connections, sharing, "With over 14 years of partnership alongside Soldiers' Angels, we've seen firsthand how a simple gesture can brighten the days of our troops and veterans. Our aim this fall to collect more than 50,000 bags of coffee reflects our commitment to making this campaign bigger and more impactful than ever."

This program is not simply about donating coffee; it signifies an opportunity for individuals and communities to come together in appreciation of the sacrifices made by military personnel. Amy Palmer, President and CEO of Soldiers' Angels, remarked, "Something as simple as a cup of coffee can provide a familiar comfort and a meaningful connection to home. We are incredibly grateful to Books-A-Million and its customers for continuing to show our Service Members that, no matter where they are serving, they are remembered and appreciated."

About Books-A-Million

Founded in 1917, Books-A-Million has grown from a modest newsstand in Florence, Alabama, to a major player in the bookselling industry, operating over 220 stores predominantly in the East Coast, South, and Midwest regions of the United States. In addition to an extensive selection of books, magazines, and gifts, Books-A-Million prides itself on customer engagement through author events, its robust online platform, and the popular membership program known as the Millionaire's Club.

About Soldiers' Angels

Soldiers' Angels, a national 501(c)(3) nonprofit organization founded in 2003 by General George Patton's family, stands as a pillar of support for service members, veterans, and their families. With a network of dedicated volunteers, the organization helps military families cope with various challenges through unique programs and volunteer initiatives.

In conclusion, the Fall 2026 Coffee for the Troops campaign is not just an initiative to share coffee; it represents a community’s united effort to show gratitude and support to those who protect our freedoms. Books-A-Million invites everyone to partake in this heartwarming campaign and contribute to making a significant difference in the lives of military families.