Henning Cheese Unveils New Logo and Packaging in Exciting Brand Refresh

Exciting Changes at Henning Cheese

In a significant move to reposition its brand in the competitive cheese market, Henning Cheese has announced a refreshing update to its logo and packaging designs. This initiative coincides with the company's 111th anniversary, a milestone that celebrates over a century of exquisite cheese-making.

The refreshed visuals feature a cleaner, contemporary logo that aligns with the company’s commitment to quality and innovation. The updated packaging now incorporates a vibrant new color palette that not only makes the cheeses more visually appealing but also aligns them more closely with their unique flavors. Varieties such as Cheddar, Colby, Monterey Jack, Cheese Curds, and Mozza Whips will benefit from this striking new look, aimed at making them stand out on supermarket shelves.

Rebekah Henschel, co-owner and the National Sales Director for Henning’s, stated, “As we celebrate our 111th anniversary, it's the perfect time to ensure that our product packaging and brand look reflect the same outstanding quality and pride that we put into every one of our products.” This statement underscores the company's dedication to not just maintaining but elevating its standards, with packaging that matches the high-quality products they are known for.

Henning’s brand refresh also emphasizes the company's ongoing pursuit of innovation in flavor production. Led by their third-generation Master Cheesemaker Kerry Henning, the company has recently introduced exciting new flavors that have garnered attention in various cheese competitions. Among their new offerings are the Mango Fire Cheddar, Chipotle Cheddar, and Hatch Chile Cheddar, all of which reflect a perfect blend of tradition and modern culinary trends. These innovative flavors are tailored for snacking and fit seamlessly into numerous recipes, making Henning Cheese products versatile and desirable.

Henning Cheese has plans to showcase their revamped product line at notable events, such as the Winter Fancy Food Show in Las Vegas from January 21 to 23, and the International Dairy Deli Bakery Association (IDDBA) Show in New Orleans from June 1 to 3. Retailers attending these showcases will have an opportunity to sample their newly designed offerings and engage directly with the company’s representatives.

Established in 1914 by Otto Henning, this fourth-generation family-owned business specializes in crafting artisan and specialty cheeses. Henning Cheese remains committed to utilizing milk sourced exclusively from small, family-run dairy farms located within a 30-mile radius of their cheese production facility. This commitment ensures that the highest quality milk is used to create their distinctive products, reinforcing the belief that superior raw materials lead to superior end products.

As Henning Cheese embarks on this new chapter with their updated branding and innovative cheese varieties, customers nationwide can anticipate an even more delightful experience when enjoying their beloved cheeses. The company's renewed approach not only celebrates its rich heritage but also boldly steps into the future of cheese production, setting a high standard in quality and creativity.

Whether found in local supermarkets or through their online platform, Henning Cheese invites cheese lovers to explore the refreshing changes and experience the promising flavors that await.