#Japan #Tokyo #Luup #R COFFEE STAND #東海オンエア

The Launch of R COFFEE STAND Powered by LUUP

On May 30, 2025, Luup, a company based in Tokyo, will reveal a one-of-a-kind café called "R COFFEE STAND Powered by LUUP" located along Shintora Street in the Shimbashi-Toranomon area. This marks Luup’s first attempt to establish a physical store to promote its mission of creating infrastructure that facilitates easier mobility across city spaces. The café is a collaboration with "R COFFEE STAND," a specialty coffee shop owned by Ryo, a popular content creator from the YouTube group Tokai On Air.

Background of the Café Opening

Luup is devoted to solving transportation challenges across Japan by launching electric micro-mobility sharing services since 2020. Their objective is to create an environment where residents can enjoy the convenience of a station-like experience, regardless of their actual location in the city.

The new café represents an innovative approach to this concept, offering delicious coffee without being restricted by its location. Luup aims to enhance mobility options for visitors, allowing them to comfortably access the café even if it’s situated slightly farther from a train station. By utilizing Luup’s transportation services, patrons can explore the surrounding area, discover new places, and enjoy a richer and more liberated experience.

Fostering Community Engagement

Shintora Street has been the focus of community management activities driven by partnerships between the Shintora Street Area Management Council and local organizations. They recently established a future vision that emphasizes creating a vibrant community filled with diverse interactions and a variety of activities. The introduction of R COFFEE STAND, alongside LUUP’s services, is anticipated to emerge as a new hub for community engagement and revitalization.

Through this collaboration, Luup and R COFFEE STAND aspire to provide an extraordinary experience unique to the Shintora area, enriching the local community and creating lively interactions.

Promoting Traffic Rule Awareness

The café will also serve as a center for educating the public about proper traffic rules and etiquette regarding new mobility options. Special menus will be introduced in collaboration with R COFFEE STAND, while the café's interior and artworks along Shintora Street will contribute to raising awareness of traffic regulations. Moreover, safety awareness events are being planned for the Shintora area to promote safe travel practices.

Official Comments

Kenji Kameda, director of the Shintora Street Area Management Office, congratulated the opening, expressing excitement over the launch of a new type of café that will invigorate the local scene. Kameda stated that the collaboration between Luup and Ryo will enrich the area’s appeal and wishes to see the café become a beloved central point for community interactions and activities.

Ryo, the owner of R COFFEE STAND, shared his enthusiasm for bringing his successful café model from Okazaki, Aichi Prefecture, to the dynamic Tokyo area of Toranomon. Celebrating R COFFEE STAND’s fifth anniversary this July, Ryo sees this as a new exciting challenge and recognizes the integral role of Luup in this venture. He hopes to create a space where the aroma of freshly brewed coffee coexists with an ongoing dialogue about safe mobility practices.

Details of R COFFEE STAND Powered by LUUP

• - Store Name: R COFFEE STAND Powered by LUUP
• - Address: 2-18-8 Nishishinbashi, Minato-ku, Tokyo, Japan
• - Opening Date: May 30, 2025, from 1:00 PM
• - Business Hours: 8:00 AM - 7:00 PM, closed on Mondays and Tuesdays (with summer and year-end holidays)

About R COFFEE STAND

Founded by R-LAB, R COFFEE STAND specializes in premium coffee with a reputation for excellence. Initially opened in July 2020, it has become a tourist destination attracting around 10,000 visitors each month.

• - Location: 39-30 Meidaijimachi, Okazaki City, Aichi Prefecture
• - Website: rcoffeestand.com
• - Online Store: store.rcoffeestand.com

Conclusion

With Luup’s establishment and collaboration with the uniquely popular R COFFEE STAND, the upcoming café sets a precedent for blending transportation solutions with a rich community experience in the heart of Tokyo. Expecting to foster interaction, connectivity, and an appreciation for both premium coffee and safe mobility, the café is a step towards a more vibrant urban future.