#Japan #Tokyo #Sports Nutrition #BASE FOOD #Kento Yamaguchi

Kento Yamaguchi Signs Supplier Contract with Base Food

Base Food Inc., headquartered in Meguro, Tokyo, has successfully signed a supplier contract with Kento Yamaguchi, a member of Japan's national climbing team and participant in the 2025 Bouldering Japan Cup. Base Food focuses on developing and selling complete nutritional staples, and through the "BASE UP SPORTS PROJECT," they aim to enhance health and sports performance among athletes.

BASE UP SPORTS PROJECT

The BASE UP SPORTS PROJECT is part of Base Food’s broader initiative named the BASE UP PROJECT. This project endeavors to integrate complete nutritional foods into daily life to promote wellbeing in various areas including sports, music, arts, and culture. By supporting athletes like Kento Yamaguchi, Base Food aims to encourage everyone to cultivate their minds and bodies for better health.

“I'm thrilled to formalize my partnership with Base Food, a brand I have always cherished,” expressed Yamaguchi. “Their products are versatile, providing excellent taste and texture. It's reassuring to know I can easily carry Base Food products during my expeditions, while ensuring I maintain my nutritional needs.”

Yamaguchi emphasizes the significance of nutrition in sports climbing, especially during weight management, as it aids in avoiding deficiencies. Thus, he intends to continue leveraging Base Food products to achieve and maintain his performance levels.

Kento Yamaguchi's Background

Born on December 26, 2002, Kento first encountered climbing in sixth grade and started competing officially in high school. His commendable career began with him representing Japan in youth climbing in 2020. More recently, he ranked fourth in the 2022 Bouldering Japan Cup, third in the Combined Japan Cup, and is set to compete as a member of the national team in the upcoming anticipated events leading to the 2025 championship.

In addition to this, he gained notable victories such as winning the Tochigi National Sports Festival in 2022 and representing Osaka in national competitions scheduled in Kagoshima and Saga for 2023 and 2024, respectively.

Yamaguchi's success story serves as an inspiration for many budding athletes and reinforces the importance of solid nutritional support that Base Food will supply him moving forward. The collaboration is geared towards diverse initiatives that aid both Yamaguchi and upcoming athletes achieve their aspirations.

Benefits of BASE FOOD

Base Food products are designed to provide the necessary nutrients for everyday health, incorporating various natural ingredients like whole grains, soy, and chia seeds. This unique combination offers a balanced meal containing about one-third of the daily nutritional requirements per serving. Its growing popularity is evidenced by over 200 million packets sold since launching in 2017, showcasing a dedicated customer base exceeding 210,000.

Base Food is committed to innovating staple foods that enhance the nutritional value of meals while ensuring ease of preparation and enjoyment. The aim is to foster a society where health through proper nutrition is the norm, rather than an option.

Opportunities for Others

In line with the BASE UP SPORTS PROJECT, Base Food is actively seeking participants for its supplier program targeted at athletes and teams at all levels. This initiative aims to elevate sports performance through nutritional support and a focus on health.

For collaborations and more details about the supplier program, interested parties can visit Base Food’s official note.

As Base Food continues to garner attention and partnerships within the sports community, this contract with Kento Yamaguchi signifies a commitment towards promoting health, performance, and ultimately supporting a community of athletes dedicated to achieving their dreams. Together with Base Food, Yamaguchi is eager to spread the benefits of complete nutrition and inspire others in their athletic journeys.