#Japan #Tokyo #Harajuku #SEVESKIG #SHIFT Festival

SEVESKIG's SHIFT Art Festival: A Celebration of Art and Fashion

In a spectacular blend of creativity, SEVESKIG, a prominent fashion brand under NOA Co., is set to launch an art festival in honor of its 2027 S/S collection titled "SHIFT." Scheduled from August 7 to 9, 2026, the event will take place at ROOM MATE HARAJUKU, located in the bustling heart of Tokyo. This festival aims to unveil the essence of the "SHIFT" theme through immersive experiences, featuring collaborations with artists, illustrators, and engaging music events.

Overview of the Event

• - Event Name: SEVESKIG presents 【SHIFT】Art Festival
• - Dates: August 7 (Friday) - August 9 (Sunday), 2026
• - Time: 12:00 PM - 8:00 PM (Free admission for exhibitions)
• - NIGHT EVENT: August 7 (Friday) 6:00 PM - 9:30 PM (Ticketed event)
• - Venue: ROOM MATE HARAJUKU, 2-32-5 Jingumae, Shibuya-ku, Tokyo
• - Organizers: NOA Co., SEVESKIG

Please note that the exhibition will close at 5:00 PM on the opening day due to the NIGHT EVENT.

Exploring the Theme: "SHIFT"

The theme "SHIFT" reflects the dynamic nature of labels that society tends to impose on individuals and objects. It poses thought-provoking questions about whether these labels can be altered or transformed when influenced by different archetypes. Through this festival, SEVESKIG aims to showcase the moments of transformation that occur as existing frameworks adapt to new contexts across the realms of brand, art, and music.

Festival Programs

1. Custom Leather Jackets:
- SEVESKIG collaborates with three talented artists—Katsuya Terada, FACE, and Hajime Matsuo—to produce original leather biker jackets. Each artist interprets the brand's vision uniquely through graphic designs, paintings, and embroidery, culminating in a special product line that will be exhibited and available for pre-order at the festival.

2. Live Drawing by Katsuya Terada:
- Renowned illustrator and manga artist Katsuya Terada will perform live painting, capturing the creative process in real-time. The canvas will consist of various T-shirts, demonstrating how these garments, often labeled as mere apparel, can undergo a transformational journey through Terada's artistic vision.

3. Art Festival Exhibition:
- The festival will encompass an extensive art exhibition featuring works from various artists, each interpreting the festival's context through their lens. Attendees will navigate through displays, experiencing a blend of art and products in a thoughtfully designed space. Participating artists include Katsuya Terada, COTOH, FACE, Hajime Matsuo, Hinako Sugiyama, and RIDAWO.

4. NIGHT EVENT:
- The inaugural evening will feature a night program curated around music, offering a unique atmosphere that encompasses diverse listener demographics. The lineup includes performances by gliiico, MECCHA BIJIN, Tee Shyne, and SWAY, creating a vibrant fusion of music, art, and culture.

Artists in Focus

• - Katsuya Terada: A celebrated manga artist and illustrator whose works resonate with both Japanese and international fans. Terada blends elements from both Eastern and Western comic traditions.
• - COTOH: An avant-garde contemporary artist challenging the boundaries between illustration and modern art, exploring the essence of human existence through her works.
• - FACE: An artist known for his whimsical character designs using simple lines and vivid colors, having collaborated with notable brands across various domains.
• - Hajime Matsuo: A YouTuber and animation creator with a vast following, known for his unique storytelling through illustration.
• - Hinako Sugiyama: A painter striking deep into the inner expressions of her subjects, with a focus on oil painting.
• - RIDAWO: An artist recognized for his vibrant psychedelic visuals, employing acrylic paints and spray art to create unique pieces.

NIGHT EVENT Ticketing

Tickets for the NIGHT EVENT are available via LivePocket on a first-come, first-served basis.

• - General Admission (Including 1 Drink): ¥3,300
• - SHIFT Limited Ticket (Including Exclusive T-Shirt): ¥8,800

The exclusive T-shirt design features logos from all participating artists and is a limited item available only to SHIFT Limited Ticket holders. Additionally, a small number of these T-shirts may be available at the venue.

Contact Information

For inquiries regarding the event, please reach out to:
NOA Co., SEVESKIG
Email: [email protected]
Tel: 03-6260-5360
Follow SEVESKIG on Instagram for updates: SEVESKIG Instagram

Join us in Harajuku for an unforgettable celebration of art, fashion, and music at the SEVESKIG SHIFT Art Festival!