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Regal's Thriving Weekend Driven by Avatar: Fire and Ash

The weekend of December 22, 2025, marked a remarkable upswing for Regal Cinemas, led by the much-anticipated release of Avatar: Fire and Ash. This blockbuster success catalyzed an impressive turnout of moviegoers eager to experience both fresh releases and enduring favorites across multiple genres.

A Record Weekend

This weekend not only turned out to be Regal's largest in market share for 2025 but also its third biggest since the pandemic's onset. The cinematic allure of Avatar: Fire and Ash dominated box office charts, particularly in premium viewing formats such as 4DX, IMAX®, RPX, and ScreenX. Moviegoers flocked to Regal locations, with the Regal Irvine Spectrum identified as the top-performing venue nationwide for this release.

The weekend saw significant audience turnout, bolstered by a variety of new releases, including titles like David, The Housemaid, and The SpongeBob Movie: Search for SquarePants. Each of these films contributed to a robust surge in attendance, creating a vibrant atmosphere in theaters.

Strong Franchise Support

In addition to new titles, Regal's lineup benefited from strong performances from recent blockbuster franchises. Movies such as Dhurandhar, Five Nights at Freddy's 2, Wicked For Good, and Zootopia 2 played a crucial role in sustaining high attendance, showcasing the broad appeal of a multi-genre holiday selection.

Furthermore, guests indulged in Regal's elevated food and beverage offerings during the screenings. Enhanced concession options and themed menu items saw an uptick in per-patron spending. Merchandise sales also reached new heights, particularly appealing were limited-edition Avatar-themed items, such as the collectible Banshee Popcorn Bucket and Totem Cup. It was noted as one of the year's most successful weekends for Regal’s merchandise sales.

Anticipation and Experience

Eduardo Acuna, CEO of Regal Cineworld, expressed enthusiasm about the heightened anticipation among audiences. He stated, “Avatar: Fire and Ash is not just another film; it is a significant event that shapes our viewing habits, much like Wicked For Good and Zootopia 2 during this season. The fact that audiences are gravitating towards premium experiences, merchandise, and culinary offerings signifies a return to shared cinematic entertainment.”

The weekend's performance highlighted Regal’s appeal across both major metropolitan areas and regional hubs, including the success of upgraded theatres under Regal's investment in customer experience. Newly opened venues like Regal Sherman Oaks Galleria and the debut weekend for IMAX at Regal LA Live contributed to this strong performance.

Regal’s Commitment to Excellence

As one of the largest cinema chains in the U.S., with 5,441 screens in 399 theatres across 41 states, Regal is dedicated to enhancing moviegoing experiences. The company offers a wide selection of premium formats, unparalleled subscription services, and superior food and beverage choices to ensure that every theatre visit is memorable.

For more information about Regal and its offerings, please visit REGmovies.com. Overall, the weekend serves not just as a financial triumph but as a reaffirmation of the cinema’s ability to engage and bring joy to audiences in a spectacular way.