San-X's Character Appearance at Tomotomo Festa 2025 Event for Inclusive Society

San-X at Tomotomo Festa 2025: A Celebration of Inclusivity

On May 30-31, 2025, San-X Co., Ltd., known for its beloved characters like Sumikko Gurashi, participated in the Tomotomo Festa 2025 held at the Akasaka Palace in Japan. This event, organized by the Cabinet Office, aimed to foster an inclusive society where everyone, regardless of ability, can enjoy together. The two-day festival featured a variety of activities including music, e-sports, and workshops led by organizations representing people with disabilities. This marks the first time the festival was organized, setting a precedent for future inclusive events.

San-X took part as part of its commitment to purpose-driven activities, emphasizing the importance of nurturing connections and support among individuals of all backgrounds. On the first day, the reptilian character from Sumikko Gurashi, Tokage, greeted attendees during a photo session, while the adorable feline character, Neko, made an appearance on the second day. Attendees were excited to take photos with these characters, further enhancing the event's engagement.

In addition to the character appearances, San-X distributed stickers featuring their purpose logo to promote awareness of their mission to support a heartfelt connection among people. The initiative reflects the sentiment of San-X's characters who embody the comforting feeling of wanting to be together, regardless of circumstances.

What is Sumikko Gurashi?

Sumikko Gurashi was introduced in 2012 with the tagline “It’s Comfortable Here,” drawing widespread appeal thanks to its charming yet slightly negative and surreal characters. These characters resonate with many in Japan who share the penchant for finding solace in small corners of cafes or public transportation. Sumikko Gurashi captures this sentiment, making it relatable for audiences of all ages. Their unique charm lies not just in their cuteness, but in the subtle humor and comfort they provide.

A Commitment to Purpose

San-X remains dedicated to its core value of 'Always Together,' ensuring that their characters continue to create experiences that resonate emotionally with their fans. As the company evolves, its commitment to creating a nurturing environment for interaction and community engagement will continue to shape its initiatives.

For more information on San-X’s purpose and activities, you can visit their official site here.

To stay updated on the latest Sumikko Gurashi news, check out their social media channels where they regularly share information about new products and events:

San-X remains a pioneering force in the world of character creation, continuously delivering over 1,000 original characters such as Rilakkuma and Tarepanda. The unique narratives and designs of these characters not only entertain but also foster a sense of companionship, demonstrating that behind the cute facade lies a world of humor and warmth that attracts fans globally.

Through events like Tomotomo Festa and their extensive range of merchandise, San-X continues to spread joy and promote inclusivity amongst diverse communities. With their ever-evolving characters and commitment to purpose, the future looks bright for San-X and Sumikko Gurashi fans alike.