#Japan #Tokyo #BIZcomfort #WOOC #Coworking Space

Innovative Lounge Concept to Address Office Vacancies

In an era where remote work is becoming the norm, office spaces need transformation. Recognizing this trend, WOOC (株式会社WOOC), known for its coworking spaces and rental offices under the BIZcomfort brand, is launching a unique initiative aimed at revitalizing aging and vacant office buildings. The new model is set to debut on September 1, 2025, with the opening of BIZcomfort Shinagawa Seaside, a space that will operate as both a coworking venue and a lounge for building tenants.

Meeting the Challenges of Office Vacancies

In Japan's urban areas, the issue of office vacancies is more than just a matter of supply and demand; it’s also linked to changing work styles and the need for modern building functionality. Older buildings, in particular, struggle with prolonged vacancies and declining rental prices. A study by Sanko Estate Co., Ltd., published in 2025, highlights that enhancing common areas to accommodate diverse work styles is crucial for elevating office building value. This has led to a rise in the number of office buildings integrating collaborative lounges and sound-proof meeting rooms to foster community interactions and support teleworking needs.

Transforming Vacant Spaces into Vibrant Community Centers

With an understanding of these dynamics, WOOC has proposed a model designed to transform empty office spaces into attractions. By turning previously underutilized spaces into coworking lounges, WOOC aims to increase foot traffic while enhancing the overall value of the building. This dual-purpose lounge will not only serve as a workspace for BIZcomfort members but also be available to building tenants, thus bridging the gap between office inhabitants and a collaborative environment.

Through this model, WOOC will handle everything from leasing the space to interior design, furnishing, and operation. This opens up opportunities for building owners to generate stable rental income without the burden of direct investment in renovations or management.

Expansion Plans for the Future

As BIZcomfort Shinagawa Seaside prepares to open, WOOC has plans to extend this model to other aging buildings across the country. The goal is to create community gathering spaces that not only reduce vacancy risks but also stimulate the local economy and enrich the lives of workers and residents alike. This initiative is a response to the growing demand for flexible workspaces, reflecting the changing nature of professional environments.

Lounge Details: BIZcomfort Shinagawa Seaside

• - Location: 4F, Shinagawa Canal Tower, 4-12-6 Higashi-Shinagawa, Shinagawa Ward, Tokyo
• - Seating Capacity: 84 seats, including free spaces, meeting rooms, and telephone booths.
• - Lounge Area: 214.51㎡, with about one-third designated as a shared lounge within a total space of 656.56㎡.
• - Facilities: Wi-Fi, individual power outlets, security gate, free drinks, monitors, and private rooms for web conferencing.
• - Usage Eligibility: Open to BIZcomfort members as well as building users and tenants.
• - More Info: BIZcomfort Shinagawa Seaside

About BIZcomfort

The rise of freelancers, startups, and diverse working styles has led to a significant shift in how people approach work. In response, WOOC offers the BIZcomfort coworking spaces under the philosophy of making work more flexible and comfortable. As this brand expands across Japan, it aims to provide the resources and spaces that modern workers need.

WOOC Company Overview

• - Company Name: WOOC Co., Ltd. (株式会社WOOC)
• - CEO: Yasunori Sakaya (阪谷 泰之)
• - Headquarters: 7F, BR Gotanda Building, 2-30-4 Nishi Gotanda, Shinagawa Ward, Tokyo
• - Established: September 2008
• - Capital: ¥175.1 million (including reserve capital)
• - Annual Revenue: ¥677,954,000 (as of fiscal year 17)
• - Number of Locations: 185 rental office locations and 177 coworking spaces (including partnerships and new openings)
• - Employees: 200 total, including 82 full-time and 118 part-time staff as of August 2025.
• - Official Website: WOOC

Commitment to SDGs

WOOC actively promotes the SDGs through its initiatives focused on space regeneration and coworking site management. BIZcomfort locations open to various neighborhoods ensure that anyone can work effectively, regardless of their location, thus supporting diverse work styles and contributing to economic growth.

WOOC's Approach to Work-Life Balance

Recognized for its commitment to gender equality in the workplace, WOOC has earned a three-star rating under the takuho shakai-hosho no daijin (Minister of Health, Labor and Welfare) ‘Eruboshi’ program. The company is dedicated to fostering an environment where all employees can thrive, regardless of gender.