#Thailand #animal welfare #Bangkok #World Animal Protection #Elephants Thailand

Concerns Raised Over Elephants in Thailand's Tourism Sector

A recently published report titled 'Bred to Entertain' by World Animal Protection uncovers distressing conditions faced by elephants used in the tourism industry of Thailand. After examining the living circumstances of 2,849 elephants across 236 tourism venues, the study reveals that a staggering 69% still live in poor or unacceptable environments. This report, based on over 15 years of research, highlights the persistent and systemic issues deteriorating the well-being of these enormous mammals, despite an increasing public desire for ethical animal tourism.

The Current State of Elephants

The report's findings indicate only 5% of elephants in tourism settings experience what the report describes as 'best possible' captive conditions. A lack of substantial improvement in their circumstances, including cruel training methods, inadequate enclosures, and minimal opportunities to display natural behaviors, suggests a grim reality. According to Dr. Jan Schmidt-Burbach, director of wildlife research for World Animal Protection, the harmful nature of these tourism activities often remains hidden from tourists. He emphasizes that direct interaction with elephants can perpetuate their suffering in captivity, stating, "When tourists engage in activities that connect them with elephants, they inadvertently contribute to the cruel practices these animals endure."

Shifts in Tourist Engagement

Despite the grim data, there is a positive aspect worth noting. The overall demand for traditional elephant riding experiences has seen a decline, with fewer camps promoting such activities. Alongside this, the number of elephants forced into circus-type performances has also reduced significantly. Such shifts hint at changing tourist attitudes and an increased awareness of animal welfare. However, this movement towards the ethical treatment of elephants is marred by a worrying rise in so-called 'ethical' activities.

Activities marketed as ethical or involved in ‘hands-on learning’ like elephant washing or caretaker-for-a-day experiences are also prevalent, contributing to maintaining distressing conditions. Alarmingly, 54% of elephants are currently engaged in these washing or caretaker activities, whereas just 7% live in settings where tourists can observe them safely from a distance. The report warns that while some progress is seen, it does not address the root issues of exploitation and stressful living environments.

The Risks Involved

Furthermore, incidents of elephants injuring tourists, whether by accident or as a reaction to being excessively stressed, continue to be reported. Drastic instances raise alarms about the dangers posed to both wildlife and visitors. A tragic incident in early 2025, where a 22-year-old tourist lost her life during a washing activity with an elephant, serves as a sobering reminder of the hazards unsafely marketed interactions present.

The Path Forward

Cameron Harsh, acting Executive Director of World Animal Protection US, encourages travelers to adhere to elephant-friendly guidelines provided by their organization while planning trips to ensure ethical choices that do not encourage exploitation. The report emphasizes that industry practices must evolve to ensure responsible tourism that safeguards elephants without subjecting them to undue harm and distress.

Conclusion

The revelations found in World Animal Protection's report underline the urgent need for change within Thailand's tourism practices surrounding elephants. While occasional improvements are being recognized, ongoing efforts must aim for a complete transformation of how these majestic animals are treated. Advocates and individuals can support the cause by signing petitions to ban harmful practices and joining movements aimed at protecting elephants globally. As awareness increases, the call for responsible tourism and ethical treatment of animals in captivity has never been more critical.