Harmonic Revolutionizes Video Streaming Monetization with New Ad Features

Harmonic, a leader in video delivery solutions, has recently unveiled significant enhancements to its VOS®360 Ad SaaS solution, aimed at transforming the video streaming and broadcast landscape. These upgrades empower content providers, streamers, and broadcasters to significantly increase their advertising revenues while improving viewer engagement.

AI-Powered Contextual Ad Triggering

Among the noteworthy features is the AI-powered contextual ad triggering capability that VOS360 introduces. This allows for advanced in-stream ad formats that can dynamically respond to the content being viewed. By analyzing video in real-time, the technology identifies key moments during broadcasts—especially in live sports—that can be complemented with contextually relevant ads. This strategy not only ensures a seamless viewer experience but also maximizes advertising impact during peak engagement moments.

For instance, if a dramatic play occurs during a sports game, this intelligent platform can identify those moments as high-value monetization opportunities. It enables broadcasters to insert ads using various formats such as overlays or split screens without disrupting the ongoing action. As a result, brands can deliver high-performing ad inventory that reacts to live content, revolutionizing the monetization of sporting events.

Advancing Linear TV with Programmatic Advertising

Harmonic’s advancements don’t just focus on streamers and content creators, but also on modernizing traditional linear television through programmatic advertising. This approach is rapidly transforming the television ad sales process, allowing broadcasters to utilize the efficiency of the digital advertising ecosystem. The integration of VOS360 with leading advertising platforms such as Google Ad Manager and Magnite SpringServe enables a more streamlined ad delivery process through data-driven transactions.

Broadcasters utilizing these programmatic capabilities can expect to see an increase in demand for their ad inventory, translating to higher revenues. They can deliver targeted ads across various channels while simplifying operational logistics—essentially making the transition to programmatic advertising both accessible and beneficial for traditional broadcast mediums.

Upcoming Demonstration at IBC2025

Harmonic will be showcasing the latest updates to the VOS360 Ad SaaS at IBC2025, one of the most significant events in the media and technology space, scheduled for September 12-15. Attendees will find the company at booth 1.B20, where they can explore the new features and understand how these innovations can drive advertising strategies to new heights.

Harmonic’s commitment to providing solutions that enhance monetization opportunities reflects the changing landscape of media consumption. As viewers increasingly favor on-demand and streaming content, the ability to incorporate advanced, contextually relevant advertising becomes essential in maintaining engagement and satisfaction.

About Harmonic

Founded with the mission to redefine video delivery, Harmonic has consistently led the way with its innovations in the broadband and media technology sectors. The company has transformed the operational methodologies of media companies and service providers around the globe, allowing them to deliver high-quality video content and optimal user experiences. With the upcoming enhancements to VOS360, Harmonic is set to further solidify its position as a pioneer in the industry, enabling all players involved—from broadcasters to advertisers—to thrive in an ever-evolving environment.

For more information about Harmonic and their innovative solutions, visit www.harmonicinc.com.