#Japan #Tokyo #HERALBONY #Tokyu #Toshiya Nakajima

Heralbony Teams Up with Tokyu Railway

Heralbony, a creative company based in Morioka City, Iwate Prefecture, has announced a groundbreaking collaboration with Tokyu Railway. Under the corporate slogan "For People, For Towns, For the Future," this new initiative marks the launch of an art-wrapped train, designed by the company's contracted artist, Toshiya Nakajima. The train, aptly named "A Special Train Painting Color for People, Towns, and the Future," is set to operate starting November 4, 2025, on the Toyoko Line, followed by the Den-en-toshi Line on November 25, 2025.

Background of the Collaboration

The motivation behind this project lies in the shared vision of both Heralbony and Tokyu Railway. With its mission of "Unleash Diversity," Heralbony aims to transform perceptions of disabilities and create a new cultural narrative rooted in welfare. Meanwhile, Tokyu Railway is dedicated to promoting happiness and prosperity in urban areas while dreaming of a bright future. Together, these two organizations aspire to create a vibrant and inclusive society where everyone can shine.

Through this partnership, Heralbony seeks to implement an inclusive value by bringing art, a symbol of diversity, into public spaces that everyone can access. By collaborating with Tokyu Railway, the goal is to generate experiential value at the intersection between communities and urban life. The project aims to provide a time of "feeling" through the art-wrapped trains and visual displays that will be available to commuters and rail enthusiasts alike.

About the Artist

Toshiya Nakajima, a resident of Sendai City, was born in 1983 and joined the Tamutamu workshop in 2011. Initially, he started creating delicate illustrations using a pen on everyday objects, turning them into whimsical "robots." Over time, his work evolved to focus more on illustrations and portraits inspired by photographs, although he jokingly admits that on off days he might end up just chatting.

Artist's Works

For this project, Nakajima was commissioned to create original artwork reflecting the charm of towns along the Tokyu Line. He took to the rails, experiencing the local streets and the people within them to craft his pieces in a unique style. A total of 14 artworks, collectively titled "Scenery with Tokyu Railway," will be featured in the initiative.

Overview of the Art-Wrapped Train

Nickname: A Special Train Painting Color for People, Towns, and the Future
Operation Schedule:

• - Toyoko Line: One train set (10-car train) of the 5050 series starting from November 4, 2025, onwards.
• - Den-en-toshi Line: One train set (10-car train) of the 2020 series starting from November 25, 2025, onwards.

Official Website: Tokyu Railway Special
Concept Movie: Watch Here

Creative Team

This exciting project is backed by a strength of diverse talents:

• - Creative Director: Tomoyuki Kuwayama (Heralbony)
• - Director: Masakazu Takahashi (Heralbony)
• - Business Producer: Ryoutaro Kamata (Heralbony)
• - Project Managers: Nahoko Suita, Erina Kaneda (Heralbony)
• - Art Direction: Kazepro Team
• - Video Production: qomunelab
• - Photography: Hirozo Yoshino (Y’s C)
• - Web Development: Yuya Tomari

About Tokyu Railway

Founded in 1922 as "Meguro-Kamata Electric Railway Co., Ltd.,” Tokyu Railway operates nine rail lines covering 110.7 km between the southwestern part of Tokyo and eastern Kanagawa Prefecture. On October 1, 2019, in response to changing business environments, the company transitioned from its holding company structure to operate as Tokyu Railway Co., Ltd.

About Heralbony

Heralbony operates under the mission "Unleash Diversity" with the goal of reshaping perceptions of disabilities and fostering new cultural developments. The company manages over 2,000 art pieces created by artists with disabilities under its IP license, contributing to a sustainable business model through fair royalty payments. They engage in various ventures including producing creative works, organizing corporate collaborations, and administering the international HERALBONY Art Prize. Furthermore, in July 2024, the company will open its first overseas subsidiary, HERALBONY EUROPE, in Paris, France.

Company Name: Heralbony Co., Ltd.
Headquarters: 2-38 Kaiunbashi-dori, Morioka City, Iwate Prefecture, 020-0026, Japan
Tokyo Office: 5-16 Ginza, Chuo-ku, Tokyo, 104-0061, Japan
Representatives: Takumi Matsuda, Fumito Matsuda
Corporate Website: Heralbony
Online Store: Shop Here