Crispy Ehomaki Delight
2026-01-12 21:58:27

Experience the Unprecedented Crispy Ehomaki at Hand Roll Tokyo This Setsubun!

A Revolutionary Take on Ehomaki: Hand Roll Tokyo's Unmatched Crispy Delight!



As the tradition of Setsubun approaches, Hand Roll Tokyo is preparing to take your sushi experience to a whole new level. This renowned sushi establishment, operated by Kamibito Co., Ltd. and located in Asakusa, is announcing an incredible limited-time campaign for Setsubun on February 3, 2026. On this special day, all Ehomaki, the unique sushi rolls associated with this celebration, will be offered at a 100 yen discount, making it a perfect opportunity to indulge in the standout item of the season: their exquisite "Crispy Ehomaki".

What Makes Hand Roll Tokyo's Ehomaki Unique?



Unlike traditional Ehomaki which can often be prepared in advance, the standout feature of Hand Roll Tokyo's offerings is their strict 5-minute freshness rule. This means that these rolls cannot be pre-made - they must be consumed shortly after purchase to maintain their remarkable crispy texture. The buzz around the sushi is not just talk; it’s a delightful experience waiting to be tasted!

To alleviate congestion on the day, the restaurant is now accepting pre-orders through their website starting today. This makes it easier for interested customers to secure their fresh rolls without the stress of long lines.

Campaign Details:



Hand Roll Tokyo's Exclusive Crispy Ehomaki


Hand Roll Tokyo offers its customers the unique experience of a full Ehomaki roll instead of the usual half-cut sushi. These rolls, always made to order, highlight the superior texture of high-quality seaweed that is at its best for only 5 minutes after preparation. Customers are encouraged to enjoy their sushi right after purchasing it, ideally standing outside the venue while facing the auspicious direction of


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Topics Consumer Products & Retail)

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