#United States #Dallas #Saira Habash #Mindstream Media #Eastport Holdings

Saira Habash Joins Mindstream Media Group as Chief Media Officer

On April 24, 2025, Mindstream Media Group, an independent full-service media agency based in Dallas, confidently announced the addition of Saira Habash to its leadership team as Chief Media Officer. This strategic move highlights the agency's ambition to further strengthen its operational prowess and refine its approach to the evolving media landscape.

Saira Habash, previously serving as media director at Saatchi & Saatchi, led initiatives primarily for the Toyota North America account. Her wealth of experience is impressive, featuring significant roles such as executive media director at interTrend Communications, Inc., and chief media officer at the Levenson Group. This diversity in her background equips her uniquely for her new role at Mindstream, where she is expected to drive growth through innovative strategies and media effectiveness.

In her role as Chief Media Officer, Habash will helm the agency's strategy, media planning, buying, and performance optimization teams. By positioning talent and resources adeptly, she aims to steer the agency through its next chapter of growth amidst the resurgence for independent agencies. Eric Schaefer, CEO of Mindstream Media Group, expressed his enthusiasm about Habash's appointment, emphasizing her ability to enhance the agency's agility and strategic approach.

Eric noted, “With the renaissance of activity for independent agencies and enhanced methods for maximizing media's effectiveness, we're building something different. Saira's leadership strengthens our ability to be both agile and strategic.” He highlighted her “mindset and momentum-driving curiosity” as critical assets as the agency prepares for what lies ahead.

Habash's enthusiasm mirrors that of Schaefer. She remarked, “The agency's vision for modern media aligns perfectly with my aspirations. I am excited about the intersection of data, creativity, and human insight, and how it can lead to profound impacts for brands. Clients now seek vibrant partnerships, and I am thrilled to engage with Eric's inspiring vision for Mindstream's teams and clients.”

Mindstream Media Group is also embarking on a reimagining of its commercial real estate environment. The agency is currently working with CBRE to explore new spaces designed to attract and retain great talent while offering an inspiring atmosphere. In addition to its Dallas headquarters located in the Comerica Bank Tower, Mindstream Media Group has offices in Cedar Falls, Iowa, and numerous remote media team members across key U.S. cities, indicating a committed approach to flexibility and modern work practices.

About Mindstream Media Group

Mindstream Media Group stands as a full-solution partner in modern media, dedicated to elevating the effectiveness of paid media campaigns. The agency comprises a dynamic team of strategic media advisors who leverage data-driven insights and advanced analytics to push media endeavors forward. Their unique perspective enhances the collaboration from the initial insight phase through to the actionable media plans that propel business objectives.

About Eastport Holdings

Eastport Holdings serves as a comprehensive marketing services holding company. Their portfolio includes firms that enable U.S. and global clients to transform their operations through effective advertising, data intelligence, strategic media planning and buying, and a variety of specialty communication services. This focus on integration and leadership across the agency network, which includes Mindstream Media Group, reflects the overall commitment to adapting to the complexities of modern media.

In conclusion, Saira Habash’s appointment comes at a pivotal time for Mindstream Media Group as it aims to not only evolve but thrive in a highly competitive landscape. Habash's expertise and vision are anticipated to play a significant role in this journey, fostering a new era of innovation and partnership within the agency.